"Shopping malls and supermarkets" are enterprises that sell goods, and their main services are "wholesale and retail of goods." However, there is no service item "Wholesale and Retail of Goods" in the "International Classification of Goods and Services for Trademark Registration". The service item that may include "Wholesale and Retail of Goods" is the International Classification of Goods and Services for Trademark Registration. 35 categories of "promotion (for others)" services. According to the "Explanation" of Class 35 of the International Classification of Goods and Services for Trademark Registration, the main purpose of this class of services is "to assist in the operation or management of a commercial enterprise" or "to assist in the management of the business activities or commercial functions of a commercial enterprise." Help” and “in particular does not include: the activities of an enterprise whose main function is the sale of goods, that is, a commercial enterprise”.

Therefore, the meaning of "promoting (for others)" is: providing advice, planning, publicity, consulting and other services for others to sell goods (services), excluding activities such as wholesale and retail of goods.

It is based on this understanding that the Trademark Office of the State Administration for Industry and Commerce held in its reply to the Sichuan Provincial Administration for Industry and Commerce that:

The International Classification of Goods and Services for trademark registration No. The service items of Category 35 do not include "wholesale and retail of goods", and "services in shopping malls and supermarkets do not fall within this category."