Fiyta is a Chinese brand.
Fiyta (Group) Co., Ltd. was established in 1987; its headquarters is located in Shenzhen, China. It is the only listed company in the watch industry in China, integrating watch research and development, design, manufacturing and sales; it has "Feiyada". The famous brand "Yada" and the brand "Weilushi" have a marketing network covering the whole country and extending to foreign countries.
Fiyta watches present exquisite craftsmanship and ingenious design to tasteful people, recording perfect life moments. While interpreting classic watch culture, they also convey the understanding of time and the proposition of life. .
Extended information:
Company profile:
Fiyta watch business introduction:
In terms of Fiyta watch retail business, its subsidiaries The "Henry World Famous Watch Center" is a unified brand watch chain network in China and has developed into one of the leading brands in the high-end watch retail business.
Through more than ten years of business accumulation, it not only has a nationwide retail network and more than 100,000 VIP customer resources, but also has established close cooperative relationships with many well-known international watch brands. Based on "K= BSC2 ", the three-tier marketing theory has created a unique high-end commercial brand operation system and created its own core competitiveness.
In terms of its own product brands, the "Pansy" product brand structure has been formed, focusing on Fiyta watches, high-end brands, and fashion brands, and has basically completed the research and development, design, and key parts manufacturing. , distribution, retail and other important value links of the entire industry chain layout.
The company has long been committed to the research and development and application of precision chronograph watch technology, and has advanced R&D and production technology and manufacturing process platforms. Among them, Fiyta Watch has been providing high-quality and sophisticated timing equipment to Chinese astronauts since 2003. In 2011, it officially entered Hall 1 of the Baselworld Watch and Clock Fair, adjacent to many top international watch brands, becoming the first to enter the hall. ’s first Chinese brand.
Reference: Baidu Encyclopedia---Fiyta