/qcbz.htm
Opel’s traditional “lightning splitting a circle in two” logo was first used on the early Opel Blitz truck. Various Opel cars have established their own independent brand image in a market. In the UK, Opel's various models are sold as Vauxhall, using the Griffin mark, which is half lion and half eagle beast image. It was a brand name in the early 13th century. Called Fulkle
Breant's riding horse? Dangerous? 锸 Kang raised ants reeling clam? Garden? Counseling ditch a certain dive? Fulk's
Hall) is famous. The name later evolved into Vauxhall, upon which a British car company was founded that later became part of General Motors.
The history of Opel Car Company can be traced back to 1863. The founder at that time, Mr. Adam Opel of Germany, founded his own sewing machine company after designing and manufacturing a sewing machine. Then he started designing bicycles. The prosperous business enabled him to own hundreds of employees and tens of thousands of sewing machines. In 1899, the growing Opel company began to get involved in the automobile manufacturing industry. The earliest Lutzman car at that time was a three-seater, 3.5-horsepower single-cylinder engine convertible, which was also one of the earliest cars in the world. Sophisticated technology and manufacturing standards enabled Opel cars to quickly occupy the automobile market at that time. By 1914, Opel had become Germany's largest automobile manufacturer, and then established Germany's first assembly line, which was 45 meters long. By 1928, Opel's products accounted for more than one-third of the German market. Today, Adam Opel's original promise remains unchanged. Opel always uses the latest design and the most advanced manufacturing technology to produce cars, and strives to provide consumers with affordable prices - pursuing excellent cost performance. This is the basic principle that the Opel brand, symbolized by "Lightning", has always adhered to.
The Germans’ technological innovation spirit has enabled Opel to create a number of landmark records in the history of automobile development, and this cutting-edge technological innovation has run through Opel’s more than 100 years of development history: In 1913, On the occasion of the company's 50th anniversary, Opel launched a popular new in-line four-cylinder multi-valve car; in 1924, Opel introduced the assembly line production method and produced the first batch of mass-manufactured cars in Germany; in 1935, Opel produced the Olympia The new model was unveiled for the first time at the Berlin Auto Show. It was the first car in Germany to use a load-bearing steel frame; in 1979, Opel's first front-wheel drive car was born; in 1985, Opel became the first German car manufacturer in the An automobile manufacturer that equips all models with catalytic converters to control exhaust emissions; in 1995, Opel became the first German automobile manufacturer to install driver and front passenger airbags on all its cars, and was the first in the world to ensure occupant safety. The pedal release system is also available in Opel's Vectra sedan.
In 1931, Opel became a member of General Motors. The following year, Opel became Europe's largest car manufacturer; in 1940, Opel's 1 millionth car was born; in 1971, 1983 and 1994, Opel's 10 millionth, 20 million and 30 million cars were born respectively. . To date, Opel has produced 1 million sewing machines, 500,000 bicycles and more than 50 million cars.
In the past ten years, Opel's Euromag, Vecta, Astra and Zafira sedans, which have been selling well all over the world, have won many awards in various authoritative car selections around the world. This is also a reflection of Opel's long-term reputation The best affirmation of the technological innovation and excellent craftsmanship that we insist on. As the flagship model of Opel, the Euromag is the first choice of high-end cars for successful people from all walks of life; the Vectra is a cutting-edge German technological aesthetic. As a mid-level car with outstanding performance-price ratio, it is popular among people who are passionate about career and family; Astra With its fashion, safety and practicality, it has set a new example of small family cars in the 21st century; the Zafira station wagon has a spacious and flexible space and rich functional changes, achieving both family and official use.
Saab (originally known as Svenska Aeroplan Aktiebolaget, Swedish Aircraft Company) was originally a military aircraft manufacturing company.
Later, Swedish Aircraft Co., Ltd. merged with Scania, which only produced trucks, to become a comprehensive group company that produces cars, trucks, aircraft, computers and other products. After World War II, orders for military aircraft decreased, and Saab decided to start producing cars and apply its aircraft manufacturing technology and experience to car production. Therefore, Saab is quite unique in the automobile manufacturing industry. Taking advantage of the group's advantages, Saab integrated truck and aircraft technologies to produce Saab cars with racing performance.
Since Saab was merged by Scania and Swedish Aircraft Co., Ltd., the Swedish abbreviation of the original aircraft company was SAAB, which later became the logo of the company's cars.
In the center of the trademark is a lion head wearing a crown. The crown symbolizes the nobility of the car, and the lion is a symbol of rights respected by Europeans. The half-eagle, half-lion monster pattern symbolizes vigilance, a popular symbol in the two southern counties of Sweden, where the production of Saab cars and aircraft originated. The designer is Swedish artist Carl
Fredrik Reutersward.
Sanova has redesigned the small blue disc, which now incorporates Sanova’s traditional griffin-headed monster emblem and the logo letters of “SAAB”. The overall style is consistent and uniform. Cars starting in 2001 began to use this logo. The new logo was also designed by Swedish artist Carl
Fredrik Reutersward.
Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family crest of the Scotsman David Dunbar-Buick, the founder of the automobile manufacturing industry.
As a survey conducted in the 1890s by the Scotch Company, a company engaged in corporate image research, showed that its role as a symbolic pattern is of great importance. In research on company trademarks, it was found that a company's trademark can have a positive or negative impact on customers. The survey further shows that among many automobile manufacturers, the "three shields" logo of GM Buick products has won 50% of favors, which is an eye-catching proportion.
The development of the Buick logo into the familiar "three shields" style has gone through nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, General Motors style researcher LaFombre discovered the family emblem of the Scottish Buick family in "The Lost Family Coat of Arms" written in 1851.
The Buick family emblem is a red shield-shaped logo with a silver and blue Go checker strip pattern running from the upper left corner to the lower right corner. There is a deer head with antlers on the upper right corner of the shield. There is a golden cross on the lower right corner of the shield. There is a round hole in the middle of the cross. The color of the hole is consistent with the color of the red shield.
On May 19, 1903, David Buick founded the American Buick Motor Company with the help of the Briscoe brothers, but the company soon ran into trouble. Later, with the funding of William Durant, the company began to prosper and created the performance of ranking first in the United States in annual automobile production. In 1908, General Motors Company of the United States was established with Buick Motor Company as the center. When General Motors expanded, Buick became GM's second-largest division. It will design and manufacture mid-range family cars. Buick's sales rank third within General Motors.
In 1903, Henry Ford founded the Ford Motor Company. The company's name was taken from the surname of the founder Henry Ford. Ford loved animals very much during his lifetime. He often took time out of his busy schedule to visit animal experts and read books and newspapers about animals. He also had profound knowledge in this field. In 1911, in order to cater to Henry Ford's hobby, the trademark designer designed the English "Ford" to look like a running white rabbit, which pleased Beaufort.
The trademark of Ford Motor Company is the English word "Ford" with white letters on a blue background. The artistic "Ford" looks like a lively, cute, energetic and beautiful white rabbit. "Ford" is like a cute and docile white rabbit galloping forward in the warm nature, symbolizing Ford cars running all over the world, which makes people love it.
In 1908, the Ford Model T was born, making immortal contributions to "America on Wheels." As a result, the Ford Motor Company became famous all over the world, and Ford himself became a celebrity of the century.
During the 200th anniversary of the independence of the United States, in order to coincide with this commemorative holiday, the Associated Press, the largest news agency in the United States, is reporting on 20 major events in the 200 years
In a national poll conducted, Ford Motor Company ranked tenth, comparable to the later "Apollo" spacecraft to the moon and the atomic bombing.
Peugeot's logo is a standing lion. This lion has appeared on Peugeot products for 150 years. The lion can now be seen on the bonnet or front grille of Peugeot cars.
The history of Lion began on a beautiful morning in 1847. The two Peugeot brothers Jules and Emile commissioned the Montbéliard jeweler to design a logo as a brand for their own manufacturing of hacksaws and other tool products. They wanted to design it in the shape of a lion, which is the heraldry of the Montbélia region, mainly because the lion can represent the three qualities of Peugeot saw blades: the saw teeth are durable - like a lion's teeth; the saw blade is flexible and not easy to break - Like a lion's spine; the speed of cutting - as swift as a prancing lion. Among the many design options, the two brothers chose the silhouette of a lion on an arrow. Since 1850, Peugeot saw blades have been marked with the lion's mark. On November 20, 1858, the lion logo was registered at the French Royal Museum of Crafts.
The Lion, originally designed for saw blades, was gradually applied to all tool products of Peugeot Brothers. Represents the first-level quality of steel (formerly called "cast steel"). Other quality grades of steel are represented by different symbols: a crescent represents secondary quality ("quenched steel"), and a star represents lower quality. In addition, some tools have their own logos: the steel planer, long-handled fork, and trowel built in 1860 all have deer as their logos. It was not until the mid-1880s that the lion became the only symbol of Peugeot products.
In 1882, the lion logo appeared on bicycles. Used on motorcycles in 1901. The first cars produced between 1890 and 1905 did not use the lion. Because Armand Peugeot, the founder of "Peugeot Automobile Company", prefers to use the words "Peugeot Automobile" as its logo. From 1905 to 1915, the lion silhouette on the arrow continued to appear on the "Lion-Peugeot" cars produced by "Son of Peugeot Brothers"
In 1933, the logo changed again, this time it was a The head of a roaring lion is placed on the top of the air intake grille. This image was used from 1930 to 1950. In 1957, the heraldic pattern of a lion standing on its hind legs appeared, which was the predecessor of the current logo. The new lion shape was first used on the 203 model.
The 403 launched in 1955 used a lion with a triangular badge as the base and the word "PEUGEOT" in ancient script. In 1968, the lion was separated from the emblem for the first time. In 1975, the lion logo outlined with outlines, chrome plated and hollowed out in the middle appeared and was used on all Peugeot models.
The logo we see now was born in 1980 and revised in 1996. It has simple, strong lines and sharp edges and corners.
The only car in the world that can be called aristocrat is Rolls-Royce. "In the spring of 1904, Henry Rice, the son of a miller, and Charlie Rolls, a nobleman, met on a train. The two hit it off and decided to co-found Rolls-Royce to produce high-end British cars. car. They named the car Rolls-Royce (once translated as Rolls-Royce). The trademark is made up of two red R's, which means that there is me in you and you in me.
Another traditional symbol of Rolls-Royce, the classical-style "Flying Goddess" statue appeared in 1911 and was designed by the artist Charles Sarkos. It was inspired by an ancient Greek goddess statue in the art corridor of the Louvre Museum in Paris. The "Flying Goddess" is light and graceful in her gauze. Her opening ceremony was as grand as the first Rolls-Royce car. Offline. Johnson, the general manager at the time, wrote in an article: "This is an extremely elegant goddess. She represents the lofty ideals of mankind and the ecstatic soul of life. She regards the journey as the supreme enjoyment. ”
A “Flying Goddess” needs to be hand-molded, at least 8 times hand-polished and 64 minutes machine-grinding to be born. In fact, every goddess statue is not exactly the same after the final manual correction. , are all unique works of art.
The original standard configuration of the "Flying Goddess" was silver-white. Later, in order to show off its noble status, some car owners made it entirely in gold. Indeed, only the golden goddess statue can represent the unparalleled luxury of Rolls-Royce: the interior wood texture of each Rolls-Royce has its own unique style, and each has its own records and archives. If there is any damage in the future, you can Repair and restore to original condition.
As Johnson said: "The 'Flying Goddess' came to Rolls-Royce, and the whole world was immersed in the fresh air and the beautiful music melody of the wings vibrating." The luxurious Rolls-Royce It has conquered the hearts of heads of state and nobles from various countries, including the British royal family, and is also known as the "Emperor's Car". It also has strict requirements on the buyer's identity and background conditions. The American superstar "Elvis Presley" only obtained the qualification to purchase an ordinary-grade Rolls-Royce after many efforts.
In the spring of 1904, Henry Rice, the son of a miller, and Charlie Rouse, a nobleman, met by chance. None of them thought at the time that this chance encounter would lead to two geniuses working hand in hand to create a famous car and a myth.
Henry Rice was born in 1863. Since his family was not wealthy, he worked as an apprentice in a railway company when he was a teenager. At the age of 19, he became an engineer in an electrical company. He strives for excellence in everything he does and is good at expressing his thoughts in Victorian aphorisms. He often said: "Little things produce perfection, but perfection is by no means a small thing." He also said: "As long as something is done correctly, no matter how humble it is, it is also noble."
1903 , Les bought himself a second French Decauville sedan. But the car often broke down, which disappointed Rice so much that he vowed to design a car with a 2-cylinder engine. In 1904, the first car entirely designed and manufactured by Rice rolled out the door of his own factory.
Charlie Rouse was born in 1877 to a British aristocratic family. While studying at Cambridge, he bought a Peugeot sedan. By the time he graduated from Cambridge University, he was an expert driver. He was the first to complete a 1,000-mile K test, and in 1903, he drove a car with 80 HP to set a world speed record of 150 kilometers per hour in Dublin.
Rouse started the car business in 1902, and his "Rouse & Company" soon became one of the most powerful car dealers in the UK. But Rolls has always wanted to associate its name with high-quality cars. It wasn't until 1904 that he saw the 2-cylinder engine car produced by Rice in Manchester and was greatly shocked. The car started with a push button, ran very smooth and smoothly, made very little noise, and didn't break down as often as cars of the day. Rolls knew immediately that this was the quality car he wanted. He immediately loaned Rice's car to London and introduced it to his partner Claude Johnson. They were secretly happy: Mr. Rice was the mechanical genius they had discovered who would dominate the world.
In December 1904, the first Royce car was displayed at the Paris Exhibition, causing a huge sensation. Subsequently, a historic agreement was signed in the UK, making Rolls the only company with the right to sell Rolls-Royce cars in the UK, and the company was officially renamed "Rolls-Royce".
The noble quality of Rolls-Royce comes from its superb quality. Its founder Henry Rice once said: "The price of the car will be forgotten, but the quality of the car will last for a long time."
On July 12, 1910, Rolls unfortunately died while driving. The plane crashed and he died. Rice became ill due to overwork and died on April 22, 1933. Their heirs changed the red double R's representing their names on the front of the car to black to express their condolences.
Rolls-Royce's success is due to its continuous adhering to the traditional British car-making art: concise, long-lasting, and meticulous. It is therefore incredible that more than 60% of Rolls-Royces built from 1904 to the present are still in good condition.
The most distinctive thing about Rolls-Royce is that it uses a lot of manual labor. In the UK, where labor costs are quite high, this will inevitably lead to high production costs. This is why Rolls-Royce One of the reasons why Les prices are amazing.
To this day, Rolls-Royce engines are still completely hand-made.
What’s even more amazing is that the grille of the Rolls-Royce front radiator is completely completed by skilled workers’ hands and eyes without any measuring tools. A radiator takes a worker a whole day to make, and then it takes 5 hours to process and polish it
When we mention the name Romeo, we will think of the handsome figure in Shakespeare's works A young man, and a legendary love that can be sung and cried. A sports car with the same name can naturally evoke the same amount of romantic feelings in our hearts. Alfa Romeo's famous "man-eating snake" logo also adds a bit of irresistible sexy tension to the name.
When Alfa Romeo was founded in 1910, the founders created a logo that combined two symbols of the city of Milan: the red cross was part of the city's coat of arms to commemorate ancient times. The image of the Crusader Knights of the Eastern Expedition and the man-eating dragon-shaped snake are the logo of an ancient local aristocratic family. The two logos that represent Milanese tradition and are not related in meaning are combined into one.
The words Alfa Romeo and Milan and the spacing pattern that were added later have continued to undergo subtle changes in the development history of more than 90 years. The most recent changes occurred in 1971. The dragon-shaped snake became simple and abstract, the style of the logo was modernized, the hyphen between Alfa and Romeo was eliminated, and most importantly, the word "MILAND" disappeared - does this mean Now, a certain kind of xenophobic local complex is weakening, and will be replaced by a more open mind?
Just like this car logo, Alfa Romeo’s style is so special. It has a return to history in a modern style, implying consistent innovation and technical perfection. It has a poetic name, just like a The elf in the dream. Italian critic Upoto Eco once said: "If other countries create design theory, then Italy has created the philosophy of design, or a concept." In this "country of design", It is rich in sexy fashion, furniture, top sports cars... Outstanding design makes cars no longer just means of transportation, but become symbols of dreams and entrances to the world beyond the ordinary - Alfa Romeo is undoubtedly the best among them.
Mercedes-Benz has three translation names that we are familiar with: the most common is "Benz", in addition, there are also "Pingzhi" in Hong Kong and "Benz" in Taiwan. The latter two translations may make it appear more noble, but the former name is undoubtedly the most appropriate - as the founder of automobile history, the word "Mercedes-Benz" most appropriately expresses all mankind's attachment to the automobile as a modern tool. expect.
In 1873, Gottlieb Daimler, who was the director of the Dentz Engine Technology Department, hand-drawn a three-pointed star on a postcard sent to his wife to represent his residence at that time. And a special statement: One day, this auspicious star will shine on my life's work.
In 1886, Daimler and Carl Benz each invented the car at the same time. Benz designed a logo for his car-a noble laurel branch surrounding a circular figure with the word "BENZ" Daimler adopted the three-pointed star logo that he had loved in his early years when he founded the company a few years later.
In March 1899, Emil Jelinek (then the Austrian Consul General in Hungary) drove a Daimus car named after his little daughter Mercedes (meaning happiness) in France. Won the first prize in the "Journey to Nice" car competition. He suggested that all cars produced by Daimler be named "Mercedes", and Daimler readily agreed. After several changes, the two logos "Mercedes" and the three-pointed star were combined into a new trademark: 4 small stars in a circle surrounding a large star, with the word "Mercedes" marked below.
In 1926, Mercedes-Benz and Daimler merged. The cars produced after the merger were called "Mercedes-Benz" (Mercedes-Benz), and their respective trademarks were combined and redesigned into a new one. Logo: Benz's laurel branches surround a three-pointed star, with the words "BENZ" on the bottom and the words "Mercedes" on top. This was a great combination, and after two more revisions, the Mercedes-Benz logo was finally simplified into the three-pointed star we see today that looks like a steering wheel.
Since it was first placed on the radiator cover in 1909, the shining three-pointed star has been the most eye-catching symbol of Mercedes-Benz for nearly 100 years. Its three points represent the trinity of sea, land and air. Modern