Nescafé is a Swiss brand.

Following the Wall Street crash and coffee price collapse, the bank has a lot of excess coffee inventory in its warehouses in Brazil. On April 1, 1938, this soluble coffee product called "Nescafe" was launched in Switzerland. Nestlé has established a large-scale coffee extraction and coffee bean "spray drying" production line for the production of Nestlé coffee at its factory in the small Swiss town of Orbe.

The Nescafé brand was later launched in the UK; in the United States in 1939. By April 1940, Nescafe coffee was sold in 30 countries around the world. During World War II, three-quarters of Nescafé coffee sold worldwide was in Switzerland, the United Kingdom, and the United States. Nescafé has a longer shelf life than fresh coffee, making it more popular and doubling sales.

Extended information:

Nescafé originated as a way to help solve the problem of excess coffee inventory, and now it celebrates 78 years as one of the most popular drinks in the world . Today, consumers around the world drink 5,800 cups of Nescafe coffee every second, and a variety of coffee delicacies cater to the different tastes and preferences of consumers around the world.

In 1988, Nestlé established Dongguan Nestlé Co., Ltd. in Dongguan City, Guangdong Province through a joint venture with local partners. In 2009, the Nestlé coffee production line was put into production at Nestlé Shanghai Co., Ltd. (coffee and beverage factory). In 2013, the third coffee factory invested and built by Nestlé in China with the world's top advanced technology was put into operation in Laixi, Qingdao.

Reference: Baidu Encyclopedia_Nescafé