Wechat announced the new naming rules for official WeChat accounts, and the principle of "naming only" has been extended from the past certified accounts to more accounts. When the name entered in the newly registered account is duplicate with the existing name in the platform, there will be a red text prompt "Based on the principle of unique account name, please resubmit the new name. If you think that an existing name has infringed your legitimate rights and interests, you can make an infringement complaint. "

In addition to the newly registered accounts, there are still accounts that need to apply for authentication, and the principle of "naming uniqueness" needs to be implemented. It is understood that the WeChat public platform will gradually realize the unique naming of the official WeChat account in the whole platform. At present, only some accounts are the first to be realized.