As an intangible asset, trademark competition is indispensable in today's fierce commercial competition, and companies will try their best to apply for registered trademarks. If the trademarks are similar or identical, it will cause trademark infringement disputes. 1. How to punish the sale of goods similar to infringing trademarks (1) and order them to stop selling immediately; (2) Accepting and destroying trademark infringement; (3) Eliminating infringing trademarks on existing commodities; (4) Collecting molds, printing plates or other criminal tools directly used for trademark infringement; (five) the first four measures are not enough to stop the infringement, or the infringement is difficult to separate from the goods, and shall be ordered to and supervised to destroy the infringing goods; (six) according to the circumstances, impose a fine of less than 5% of the illegal business or less than 5 times the profit from infringement. The person directly responsible for infringing the exclusive right to use a registered trademark may be fined not more than 10,000 yuan according to the circumstances. Second, how much is the trademark transfer? The price of trademark transfer needs to be determined by the transferor and the transferee through consultation. If both parties are uncertain about the price of the trademark, they may apply to a qualified intangible assets appraisal institution to evaluate and price the transferred trademark. Before signing the transfer contract, the transferee needs to verify the transferred trademark, such as the ownership of the trademark, whether the trademark is controversial and so on. In the transfer contract signed by the trademark transferor and the transferee, the contract needs to indicate the transferred trademark, detailed information and transfer fee. After the signing of the contract, the trademark assignor and assignee shall submit the application for assignment, trademark materials and supporting documents for application for assignment, and a copy of the business license of the trademark assignee, etc. Go to the trademark office. The Trademark Office shall, within 6-8 months from the date of receiving the application for trademark transfer, issue a certificate of approval for trademark transfer and publicize it. The transferee shall obtain the exclusive right to use the trademark from the date of publicity. Three. Trademark registration fee When applying for trademark registration, the trademark registration acceptance fee shall be paid in accordance with the regulations. Each application should be accompanied by proof of payment of the application fee. When applying for trademark registration or handling other trademark matters, fees shall be paid in accordance with regulations. After receiving the application documents and trademark fees, the Trademark Office shall consider the formalities complete and accept them, otherwise it shall not accept them. The acceptance standard of trademark registration fee is 1 ,000 yuan per application (limited to 9 goods or services), and an additional fee of 1 ,000 yuan is charged for each additional item. The acceptance standard for the registration fee of collective trademarks and certification trademarks is 3000 yuan. I believe that after reading the above introduction, you should know more or less that if the trademark is similar to infringement, the infringed person can ask the local administrative department for industry and commerce to handle it, and generally stop the infringement and compensate its related losses.