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Enlightenment from Coca-Cola Trademark Case
Coca-Cola chooses red, and white Spencer cursive "Coca-Cola" is printed on a bright red background. The white characters have a leisurely beating state against the red background, and the cursive script gives people the feeling of coherence, streamline and elegance. Red and white, with traditional colors, simple and elegant, full of vitality.

It doesn't seem to have any deep meaning.