The founder of Yitian Whole Grain Porridge is Zhang Fang.

Zhang Fang returned to her hometown to start a business in 2008 and grew from an ordinary farmer to the leader of a modern agricultural enterprise. Zhang Fang led the team to be innovative and pragmatic, taking the path of the entire industry chain. The company has won more than 300 honors such as the National Reliable Grain and Oil Enterprise and the National Key Leading Enterprise in Agricultural Industrialization. It has created the Yitian Food flagship store on the e-commerce platform and launched Yitian whole grain porridge.

When you open the Yitian Food flagship store, you will see a variety of grain products that are beautifully packaged and full of ingredients. Here we not only sell Daohua-flavored rice, but also various miscellaneous grains such as red beans, black beans, and soybeans. Not only pure new rice grains are sold, but also a variety of food such as rice treasure porridge and meal replacement powder. Yitian is a high-end brand created by Heliang Company and is mainly sold to Internet customers.

Zhang Fang created a new marketing model

In order to open up the international and domestic markets of Heliang, while ensuring product quality, Zhang Fang presided over the establishment of a technology research and development center and established a 1,500 square meter The research and development and deep processing laboratory of cereal planting resources has signed strategic cooperation agreements with Tsinghua University, Heilongjiang Academy of Agricultural Sciences and Northeast Agricultural University, and has hired more than 20 professional teams, mainly master's students, to carry out innovative and healthy thinking. Resource advantage research, processing application research, product development research, dietary nutrition research and whole grain diet culture research, etc.

After day and night research and development and market research, Heliang Agricultural Co., Ltd.’s grain meal replacement powder has been fully launched. Under the guidance of new ideas for agricultural development, Zhang Fang adheres to the goal of integrated development of primary, secondary and tertiary industries in agricultural planting, and takes "Internet + farmers + cooperatives + warehousing + production + consumers" as the new industrialized business model, and will learn new things Knowledge and new technologies are brought back to the fields, while advanced foreign agricultural research and development and production technologies are introduced into the country.

In 2015, Zhang Fang led the company to enter the animal husbandry industry, imported Holstein cows from Australia, hired a professional team, built a 10,000-head dairy farm, and reached cooperative relationships with Nestlé Dairy and Wandashan Dairy to bring high-quality milk to the dairy industry. The source is delivered to more Chinese family dining tables.

Reference for the above content: People’s Daily-Zhang Fang: Returning to hometown to start a business with hard work to make the agricultural production chain bigger and stronger