The symbol of a horse's head is Baojun Automobile.

Baojun is an independent automobile brand founded by SAIC-GM-Wuling in 21. The original meaning of Baojun brand is Liangju, which is people's favorite Liangju.

baojun automobile fully integrates the superior resources of SAIC, GM and Wuling, positioning its brand as "reliable partner" and taking "optimistic, enterprising, steady and reliable, smart and self-confident" as its brand spirit, aiming at providing consumers with an automobile brand with "international standards and high reliability, low cost of ownership and use, so as to maximize the value owned by customers and exceed their expectations".

as a pioneer of smart cars, Baojun Automobile takes youth, technology, intelligence and networking as its brand genes. As a brand-new brand of SAIC-GM-Wuling, Baojun is interpreting the proposition of smart car with brand-new logic, and always actively responds to national policies and caters to consumers' needs, from product research and development to enterprise strength, and moves towards "smart car pioneer".

the meaning of baojun automobile logo

the trademark pattern design of baojun brand is consistent with the brand name "baojun", and takes "horse head" as the main element of brand logo, which shows the creative idea of combining traditional elements of China with modern composition forms, and fully embodies the brand spirit of "optimism, enterprising, steadiness, shrewdness and self-confidence". In the logo, Ma Shou stands tall, paying tribute to millions of car owners and users in China on behalf of enterprises and brands.

classic shield logo: the overall structure adopts the stable and firm shield shape common to international brands, which implies the reliable quality of its products and the determination and will of SAIC-GM-Wuling to fully enter the mainstream passenger car camp.