After 25 years of development, Xianfeng Fruit has become a global enterprise integrating new retail, smart cold chain logistics and supply chain B2B platform. It is also one of the well-known fruit chain brands in the country. It has successively won the honorary titles of National Key Leading Enterprise in Agricultural Industrialization, Zhejiang Provincial Leading Agricultural Enterprise, Zhejiang Famous Service Brand, and Zhejiang Provincial Famous Trademark. Get Xianfeng Fruit Franchise Information
1. Digital technology empowers new retail fruit business
Digital drives change and intelligently creates a fruit ecology. Xianfeng Fruit has launched a digital technology-driven strategic transformation since 2018, and has a leading industrial vision and rich R&D experience. After years of technology research and development and data accumulation, and based on mobile Internet, cloud computing and big data technology, the company has achieved comprehensive digital and online management from procurement, warehousing, logistics, sales to operations, empowering franchise stores to operate leanly, and providing Provide consumers and customers with better product and service experiences.
2. Direct procurement from selected bases around the world
More than 200 "Mudleg" buyers are stationed in more than 300 fruit planting bases around the world, directly participating in fruit base cultivation, fruit selection, Meticulous in all aspects of storage and transportation, ripe picking, cold chain distribution, "from branch to tongue", global selection brings differentiated products and services, providing customers with a wealth of high-quality fresh fruits.
3. Strict inspection and quarantine product safety standards
Customer-centered, we have adhered to product quality for 24 years and established complete category standards - the "Five Degrees and One Safety" standard, that is, freshness degree, nutrition, crispness, slag degree, aroma and safety standards. The world's top high-end intelligent inspection equipment ensures product quality, information construction provides full traceability, professional warehouse management, constant temperature and humidity, quality inspection personnel monitor in real time around the clock, and inspection and quarantine are conducted in a timely manner to ensure worry-free fruit quality.
4. Full cold chain delivery of CNC warehousing logistics
Full cold chain transportation from global bases to national cold chain centers to stores to ensure optimal freshness of fruits, OMS has been completed Information construction such as \WMS\TSM has formed 23 intelligent cold chain logistics centers across the country with a total area of ??480,000 square meters and a new logistics management system that is fully intelligently operated to meet the distribution throughput of 10,000 customer outlets. Xianfeng Fruit is building Hangzhou Fresh Cold Chain Logistics Center, Shanghai International Fresh Food Supply Chain Center (under construction), Hefei Smart Cold Chain Logistics Center (under construction), Wuhan Smart Cold Chain Logistics Center (under construction) nationwide, and Advanced digital technology connects peers, empowers different industries, realizes industrialized operations, and helps small and micro enterprises grow rapidly. Aksu Fruit Intelligent Processing Center (under construction), Chilean Fruit Intelligent Processing Center, Thailand Fruit Intelligent Processing Center, etc. are being built globally to promote the high integration of the fruit industry with the Internet, artificial intelligence, 5G and other technologies, and become a demonstration benchmark for innovation in the domestic fruit industry. Provide global high-quality fruits to domestic consumers and high-quality customers.
5. Focus on new fruit “online and offline” retail stores
Xianfeng Fruit focuses on terminal retail stores and provides customers with fast shopping channels through “online and offline” channels. In line with the service concept of "sincerity, sincerity and unlimited family affection", we pioneered the industry standard of six steps in customer service: greeting customers with a smile, proactively recommending, and answering questions to make customers feel at home. For Yuxianfeng Fruit’s 2,000 stores across the country, the headquarters tracks in real time (brand management, operating standards, commodity management, terminal sales and after-sales services), fully implements standardized management, inspection, guidance and supervision, and provides systematic data support and special services. Strictly implement various standardized operations, bringing great convenience to franchise partners to better operate a store.