Shop design refers to the image design of specialty stores, and more and more operators begin to pay attention to the design of specialty stores. The main goal of storefront design is to attract all kinds of past customers to stop and watch carefully and attract them to buy in the store. Therefore, the store's storefront should be novel, unique, fresh and elegant. The image of a specialty store is closely related to its name and trademark. In recent years, many people have fallen into a misunderstanding when choosing a store name, and they have unilaterally pursued the new hall and new fashion, ignoring the internal relationship between the store name and the store itself, giving people a sense of neither fish nor fowl, such as "big brother", "rich man", "gentleman" and "big money". One noble restaurant even wrote "everyday" in the window, which made people feel at a loss. The name of the store should be distinctive, but don't stray too far from the point. By the name of the store, customers can know what goods you are dealing in.

In other words, the name of a food store should be like a food store, and the name of a clothing store should be like a clothing store. A good store name should have three characteristics: first, it is easy to read and remember; Second, it can highlight the business nature of the store; Third, it can leave a deep impression on people. With a good store name, you need to design the corresponding trademark. The name of the store is a literal expression, and the trademark is a description of the pattern, which makes it easier to leave a deep impression on people. Trademarks should be concise and beautiful. There is a Margori shop specializing in women's socks, which uses the pattern of the British flag as a trademark. There is a huge British flag hanging in the shop, printed on all the wrapping paper, which is particularly eye-catching, and it has also achieved good sales results.