Penalties for violations on Douyin
Penalties for violations on Douyin. Douyin is currently the most popular short video social platform. Today’s Douyin can be said to have a lot of traffic, but everywhere There are rules, and if there are violations, you will be punished. So what are the regulations on punishment for violations on Douyin? Penalty for Douyin violations 1
It can range from a demotion of rights to a reset or account ban in serious cases.
Account rating notification
Douyin has been reset
Douyin has been banned
Account has received rating notification, we will release it later When making videos, avoid minefields and raise your account again. Under normal circumstances, you can regain the weight of your account.
But if the account is reset or banned, then all your previous efforts will be in vain. Therefore, when we are doing Douyin, we must try our best to avoid illegal content.
Violations mainly include four items:
1. Violation of moving videos. Moving videos means downloading other people’s videos and posting them to your own account.
As a platform to “record a good life”, Douyin short video advocates high-quality original content rather than a large amount of repetitive content.
Douyin violation penalties. Moreover, each Douyin video has its own md5 value. The md5 value of the video you moved has not changed. After it is detected by the system, you will receive the rating notification mentioned above. If Repeated transfers are detected, and gradually the system will no longer allocate traffic to your videos, and your account will become a zombie account.
The reason why many people move videos is because they don’t know how to create or edit. For novices, we can adapt a creative short video script in the early stage, and then learn some simple shooting and editing skills to create an original video.
2. Illegal advertising
1. There are brands and advertisements in the content. Douyin violation penalties 2. The content contains personal contact information, including QR code, phone number, account number and other promotional information. Douyin violation penalties 3. Inducing users to click and follow accounts other than their own account, such as following to receive awards, following to see answers, etc.
If the above situation occurs in your video, the rights may be reduced, or the account may be reset or banned. Douyin violation penalties
The reason why these advertising messages appear is simply because we want to attract traffic and monetize through these methods.
In fact, since the e-commerce function of Douyin was launched, we can open product showcases, video shopping carts, publish videos with goods, and add product links in the videos. These are all regular video operations for bringing goods. Sell ??products without worrying about violations.
However, Douyin also has strict regulations on the detection and punishment of product sharing functions. A few days ago, Douyin released the latest "Douyin on Illegal Use of Product Sharing Functions" Account Punishment Notice". Douyin's violation penalty notice shows: "On December 1, 2020, the Douyin platform permanently banned 9097 accounts and removed 521 products from the shelves."
After testing, it was found that many of them have been banned in the past period. Douyin’s popular products cannot be added to the Little Yellow Car (product link in the video). The reasons given are mainly as follows:
1. The store to which the product belongs is banned and promotion is not supported; 2. This product has been blacklisted by Douyin (most of the blacklisted products are beauty products, such as the previous ampoule essence water, Chuxiatang liquid foundation, wine meal mask, etc.); 3. The description is lower than 4 or 7 points. Store products; 4. Men's and women's underwear (underwear);
The minefields to avoid when sharing products on Douyin mainly include:
1. Sensitive words cannot appear< /p>
Prices, specifications/quantities, and promotional information are not allowed to appear in video subtitles (including shopping cart titles). In addition, it also includes purchasing, ordering, express delivery, free shipping, good goods, genuine products, benefits, old iron, etc.
If you have watched some delivery videos, you will find that many videos replace these sensitive words or sensitive words with pinyin, or directly silence them.
The best way is to replace it with similar and related regular words to avoid violating minefields.
2. High-risk insider information about industries and content cannot appear. For example, content in the automotive industry cannot contain skulls, tattoos, or car accident scenes that cause discomfort; content in the clothing category prohibits adult products, high-imitation well-known brands, or Luxury goods etc.
3. Negative information violations Whether it is Douyin, Kuaishou or Meipai, if every influential mainstream short video platform wants to be sustained for a long time, the content it spreads must be positive and positive. Something that gives people hope. Douyin's illegal penalties include pornography, gambling, and drugs. Contents such as pornography, gambling, and drugs are strictly prohibited by Douyin. Once found, your account may be banned, so try not to post content with negative information. Douyin violation penalties 2
Douyin violations can be divided into three levels, and each level has targeted penalties, such as account derogation, sharing restrictions, etc.
1. First-level violations
There are five main types of first-level violations: cheating, exaggerated propaganda, false descriptions and malicious comparisons, publishing illegal products, publishing spam advertisements and harmful information, Post illegal content.
2. Second-level violation
Violation type 1: Major complaint
Violation content: ignoring Douyin community standards, serious violation of relevant regulations, or due to selling Counterfeit goods, false shipments, etc. have been complained by a large number of users, or other behaviors that seriously disrupt market transactions.
Punishment measures:
Number of violations ≥ 1: Post a notice on the user's homepage + remove the illegal shopping cart + deactivate the product sharing function for rectification (7~30 days).
Violation type 2: Publishing serious illegal content
Violating content: The master spreads social negative/sensitive events, insults red songs and military songs/revolutionary martyrs, promotes cults/reactionary organizations, publishes Vulgar pornography/gory horror and other content prohibited by relevant laws and regulations,
Punishment measures:
1 violation: Delete the illegal content + restrict some/all functions of the account + publish a notice on the homepage + Remove the illegal video shopping cart + Disable the product sharing function for rectification (7~30 days);
Number of violations ≥ 2: Permanently close the product sharing function.
Type 3: Repeated violations of the "Douyin Shopping Cart Product Sharing Specifications"
Penalty measures: Once discovered, the product sharing function will be permanently closed.
Violation Type 4: Using Douyin and its related trademark numbers without authorization, or using Douyin officials and Douyin staff as gimmicks to conduct product promotion activities.
Punishment measures:
1 violation: Delete the illegal content + restrict some/all functions of the account + public notice on the homepage + remove the illegal shopping cart + disable the product sharing function for rectification ( 7~30 days);
Number of violations ≥ 2: The product sharing function is permanently closed.
3. Level 3 Violation
Violation Type 1: Posting Seriously Violating Content
Violating Content: Experts post content containing national leaders, public prosecutors, law enforcement officers, and state agencies , national emblem and other images or words.
Punishment measures: Once discovered, the product sharing function will be permanently closed.
Violation Type 2: Serious Violations
Violation Content: The behavior of the expert has a serious impact on the reputation of the Douyin platform, causing Douyin to be warned or severely dealt with by political and legal authorities, resulting in Douyin The platform suffered huge losses.
Punishment measures: Once discovered, the product sharing function will be permanently closed.
Therefore, it is not difficult for you to see that the most serious penalty measure is to permanently close the product sharing function. You may think this is nothing, but for those who need to rely on Douyin to make money, this will be fatal. Shock, if you can't sell goods, there will be no use value, and there will be no income. I hope you can think more and observe more when doing things, and don't ruin your own development path on impulse.
Of course, Douyin itself has relatively strict management in this regard. When the number of users is too large, the platform needs to improve its ability to review videos, reduce the possibility of errors, and also improve the quality of videos. content quality. Douyin Violation Penalty 3
1. What is Douyin account penalty?
Douyin account punishment means that if an individual user commits a serious violation of the regulations while using the Douyin app, Douyin official will impose a penalty, and the punishment method will be determined based on the seriousness of the violation, such as Spreading bad information and publishing bad remarks will result in a ban, and the number of days will depend on the severity of the remarks.
Spreading false information and showing bad images will result in account bans. The number of days will be punished based on the degree of impact. If the circumstances are serious, the official will directly block the account and permanently ban it.
In addition to permanent suspension of accounts, other types of punishments can be continued after accepting the punishment in accordance with the punishment regulations. For example, if you are banned for three days, it will be automatically lifted after three days. It will not affect normal use and will not remain. Leave bad records. The account will be banned for seven days, and you can use it normally after seven days without any bad records.
2. Clarify the penalties for Douyin account violations to avoid secondary penalties.
In order to maintain a peaceful and friendly development environment for Douyin, the official has set up illegal regulations, as listed below.
It is prohibited to steal other people’s videos or infringe on other people’s rights.
Any behavior of "likes" or "fans" is strictly prohibited.
Strictly prohibit feudal superstition and bad folk customs (such as marriage troubles)
Promote pseudoscience or content that violates scientific common sense
Spread rumors, disrupt social order and other behaviors.
Verbal lottery is prohibited.
Insulting words appear.
The above is a list of several illegal operations. In addition, there are more details that are not listed one by one, such as national issues, racial issues, etc. Users need to pay more attention when using the platform. The Internet is a place for entertainment and relaxation, not a gathering place for casual remarks. Always remember when making personal remarks.
3. Be a legal user in accordance with the regulations of the platform and operate the account in accordance with the regulations.
Only when users manage their accounts in accordance with regulations will they not be afraid of points being deducted or being banned. First of all, you must be familiar with the platform mechanism. Douyin is part of the human union, and the rest relies mostly on big data recommendations, so you can increase exposure through official channels.
4. Recommended solutions for e-commerce intellectual property infringement and violation complaints handling
Recommended Caibangzhu, who specializes in handling Douyin merchants/Kuaishou merchants/short video delivery/live broadcast delivery merchants. Complain about infringement issues and rights holders’ intellectual property rights protection issues.