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Why do domestic manufacturers like to use pinyin for their trademarks or product names?

1. Many industries may involve exports, and some may feel more fashionable.

2. In fact, more often than not, domestic manufacturers do not have much experience in trademark registration. They mistakenly think that this must be done when others speak Chinese and English. Or maybe I think everyone has become such a habit, so they all typed letters.

3. Trademark registration does not require letters. For example, Jiaduobao is a Chinese trademark.