Chengdu Tianxinyang Gold Industry Co., Ltd. originated from China People's Bank and was established in 1990. In 2000, it was transformed into an enterprise engaged in gold jewelry sales, investment, wealth management and precious metal processing. Is a company specializing in gold, jewelry and gold derivatives.
1. Lida, like yourself, puts quality first.
The company always adheres to the business philosophy of "standing upright, carving supreme quality and building a century-old gold industry". The gold industrial chain has been continuously improved and its business has been growing. Now it has a precious metal processing factory, a precious metal trading company, a gold jewelry wholesale center and a jewelry building with an area of thousands of square meters. In addition, six Tianxinyang gold shops have been set up in the capital Beijing, the political, economic and cultural center in the west-Chunxi Road business district, the most prosperous commercial center in Chengdu, and Mianyang, the second largest city in Sichuan, and a perfect gold jewelry wholesale network has been established in Sichuan. Gold trading customers have covered more than 50 provinces and cities in China, with more than 1000 customers. At the end of 20 12, Tianxinyang continued to grow and develop, and five new gold shops will be opened in Chengdu, Mianyang and Nanchong.
After several years of development, Tianxin Yangjin has become the leading professional gold trading and processing wholesaler in Sichuan, and its business involves the purchase and sale of gold, the wholesale and retail of gold ornaments, the refining and purification of gold and silver and the export of gold. It officially launched an e-commerce platform this year, which has increased more trade opportunities and competitive advantages for enterprises.
Tianxinyang adheres to the business philosophy of professional integrity and insists on providing consumers with the best products and services, which has won a good reputation in the industry. Since 2004, Tianxin Gold Store, a subsidiary of the company, has been awarded the title of "Assured Demonstration Store" in the national jewelry industry. In 2005, the company was rated as an excellent enterprise in the national gold industry by the China Gold Association. In 2009, Ministry of Human Resources and Social Security and China Gold Association jointly awarded the gold industry advanced collective. 20 10 Tianyan Xinyang won the title of "Famous Brand in China's Jewelry Industry"; 20 1 1 was awarded the National Advanced Collective of Gold Industry during the Eleventh Five-Year Plan by China Gold Association; In 20 12, the company's "Tianxin" trademark won the title of famous trademark in Sichuan province.
Sichuan Tianze Precious Metals Co., Ltd., a subsidiary of Tianxinyang, ranks 54th among the top 201/Sichuan Large Enterprise Group 100 enterprises. 20 1 1, ranking 29th among the top 100 manufacturing enterprises in Sichuan; 20 1 1, ranking third among the top 100 enterprises in Sichuan. Tianze Precious Metals was officially declared as a qualified gold ingot bank deliveryman of London Gold and Silver Market Association (LBMA) on 20 12.
2. Inheriting culture, pioneering and innovating
All along, the company adheres to innovative, high-quality and exquisite craftsmanship, and the emotional meanings of "affection", "love" and "friendship" in traditional culture run through brand design and service. In recent years, Tianxinyang Gold Industry R&D team has independently developed and designed a series of products by combining the design concept with southwest characteristics with advanced technologies at home and abroad. For example, the thousand gold jewelry brand of Chengdu's core image symbol "Panda Everyday"; Creative zodiac lucky gold "Wang Fu Zodiac"; 20 12 The original works such as "Golden Doll Gold Delivery Card" and "Collection of Gold and Silver Strips of Picasso's Famous Paintings" cooperated with the Organizing Committee of Picasso China Exhibition won a good reputation among consumers.
20 12 China jewelry yearbook
Tianxinyang Gold Industry is committed to the inheritance and development of traditional culture. In 2003, the company carefully planned and participated in the design of the peerless masterpiece "Birds at the Phoenix", and the application for Guinness Book of Records was accepted. On 20 12, the company acquired Chengdu Lacquerware Factory, which made the national master and his studio, a cultural platform with national intangible cultural heritage-Chengdu Lacquerware Craft, develop and grow. Honeysuckle silk craft and Chengdu lacquerware are two unique skills of national intangible cultural heritage. How to better protect, develop and spread them has become the cause that Tianyangyang has been committed to. In 20 12, Tian Xinyang's works "A Hundred Birds Facing the Phoenix" and "Lotus Rhyme" won the gold medal in "Sichuan Arts and Crafts Exhibition".
Tianxinyang Gold Industry pays attention to the perfection and development of the brand. On 20 12, the retail terminal of Xinyang Gold Industry was officially upgraded from Tianxinyang Gold Store to Tianxinyang, and a brand-new brand image, visual symbols and store style were officially unveiled, injecting new vitality into the enterprise with the brand concept of "true to true and wonderful certification" and upgrading the terminal quality again.
3. Be keen on public welfare and love your heart.
At the same time, Tianxin Yangjin also focuses on social welfare undertakings. In 2004, Tian Xinyang and Sichuan Charity Federation set up the "Golden Doll" charity foundation, which donated money for education every year. In 2007, the company won the Huaxi Star Charity Phone at a high price of 840,000 yuan, and used the money to fund Dabancun Primary School in Lianghe Township, Xiaojin County, Aba Prefecture. In 2008, after the 5. 12 Wenchuan earthquake, the company donated more than 640,000 yuan. On 20 10, the company donated 200,000 yuan to the earthquake-stricken areas in Tunning, Sichuan and Yushu, Qinghai for earthquake relief. On the eve of the Spring Festival in 20 12, Chen Liyang, the chairman of the company, visited the needy people in Qingchuan County, Guangyuan City, and sent them solatium and condolences. On July 20 12, the company built three community activity centers and donated money to improve the community environment. On 20 12 10, the company joined hands with Sichuan Writers Association to launch a book donation activity in Chengdu, and together with the famous writer Mr. Liu Yong, went to Beichuan Middle School to give extra-curricular books to poor students. Tian Xinyang has actively participated in and organized social charity activities for many times and consciously assumed corporate social responsibility.
Tianxinyang Gold Industry is people-oriented, attaches great importance to the cultivation of talents, and invests nearly one million yuan to provide systematic training and learning for employees to improve their subjective initiative and professional skills. In 20 12 years, the company won the title of "Best Employer in Sichuan in 2010/year" with its excellent corporate culture and humanized management.
4. Steady strategy and leap-forward development
"Stand with yourself" is the core concept of Tianxinyang's values; It is Tianxinyang's mission to continuously satisfy the desire of gold jewelry consumers for "beauty and affection" and the demand of gold jewelry investors for "preserving and increasing value"; As Tianxinyang's short-term goal, within five years, establish and consolidate the dominant position of "the first gold and jewelry in Southwest China"; As a medium-and long-term goal, we should gradually push this leading position to the national market in five years and step into the forefront of the national leading gold and jewelry brand camp. In 20 12, under the guidance of the management theme of "structure-driven, service value-added", we vigorously adjusted five major structures (investment and financing, group management and control, business model, product category and human resources) and upgraded two major services (external customers and internal customers). In 20 13, under the established management theme, Tianxinyang will put more emphasis on "focusing on innovation, interactive communication and wisdom of all employees", and rely on the wisdom of all employees of the company to continuously improve interaction and communication with customers, and strive to achieve model innovation and value innovation on the basis of product innovation and service innovation.
Facing the market, customers and changes, Tianxinyang, which has long been committed to building a "golden whole industrial chain", will "focus on breakthroughs, strengthen coordination and optimize expansion" on the basis of the existing industrial chain.
20 12 China jewelry yearbook
In all key links of the whole industrial chain, increase investment in research and development and informatization, and increase the content of science and technology; Strengthen the allocation of human resources and the construction of backbone teams to ensure sustainable development; In-depth study of market trends and customer needs, break through the weak profit areas. -thus achieving a breakthrough in the company's current profitability.
Strengthen the system, ensure implementation and guard against business risks; Simplify the process, ensure operational efficiency and respond to changes quickly; Continuous training, continuous communication, to ensure the maximum synergy of all links in the whole industry chain. -thus laying a solid foundation for the company's sustainable profitability.
On the basis of gold category, pay attention to the extensibility of all links in the whole industrial chain of jewelry, handicrafts, luxury goods, precious metals and other related categories; Optimize the mechanism, adjust the allocation, * * * enjoy resources, and expand the network with "the whole gold industry chain" as the main chain. -thus opening up a new space for the company's medium and long-term profit potential.
Today, Tianxin Jin Yang has formed a large-scale, industrialized and collectivized management pattern, with precious metal production line, gold investment and trading platform and a complete industrial chain integrating R&D, design, production and sales. In the future, Tianxinyang will rely on its advantages in the gold industry to promote and internationalize.