According to the data of Baidu question bank, what factors should be considered in identifying well-known trademarks? A. public awareness of the trademark B. the duration of any publicity work on the trademark C. the record of the trademark as a well-known trademark protection D. the business scale of the enterprise using the trademark Answer: D. the business scale of the enterprise using the trademark.

The identification of well-known trademarks refers to the process of identifying a trademark as a well-known trademark in a certain geographical area through an organ with the ability to identify it according to the identification standards of well-known trademarks in the Trademark Law of People's Republic of China (PRC).