Pulp beer is not the same as craft beer. Pulp beer generally adopts the Lager process, with upper fermentation and lower fermentation. The output is large and the quality is easy to control. Craft beer generally uses the Ayr process and upper fermentation, which has a longer production cycle, finer output, and smaller output.

So pure beer is actually a choice between ordinary fresh beer and craft beer. It is affordable and has rich taste. In recent years, it has been favored by more and more consumers.

Taishan puree is produced by Taishan Beer Company in Tai'an City, Shandong Province. It mainly produces puree beer and dark beer. Taishan Beer Company is famous in China for its puree beer. Taishan puree mainly includes 7-day puree and 28-day puree, among which the 7-day puree tastes better.

Taishan Beer (10-degree dry beer puree beer 330ml*24 cans packed in a box) JD.COM monthly sales 4,000, praise rate 98% JD.COM delivery flagship store 86 purchases First of all, it focuses on On the concept of "living". For many years, Taishan puree beer has been positioned as a puree beer with a short shelf life, based on the "fresh" product core. In terms of packaging, Taishan Beer is also on point. Not only does it use dark brown glass that is different from other brands, but the huge number "7" on the bottle also sends a "fresh" signal to consumers. Let "fresh" be firmly linked to Taishan puree.

Secondly, in order to achieve the "7-day shelf life", Taishan Puree broke through the blockade of the giants and built its own channel network through the "direct operation model". On the other hand, with the expansion of scale, third-party logistics is gradually unable to meet the immediate distribution needs of Taishan puree, so it builds self-built logistics projects.

By 2020, Taishan Beer channels have spread across 28 provinces and cities across the country, including Beijing, Shanghai, and Guangzhou, with as many as 1,500 stores. By the end of 2021, the number had surged to 2,200 people. At the same time, Taishan Beer's self-built logistics has been able to deliver "7-day fresh" beer 24 hours in the north and 36 hours in the south.