In the final analysis, the reason why Bianjing Chaliao was renamed Fujian Taoshan is the trademark issue.

when bianjing chaxi opened the store in the early days, the founder focused on the research and development of products and the search for raw materials, with the original intention of opening a Japanese-style tea shop to please himself. When applying for a trademark, it was found that Bianjing Tea was difficult to register. Although the headquarters took a series of other measures, there was no way to stop the existence of counterfeit shops. In the long run, it was bound to encounter the same dilemma as Lujiao Lane.

Therefore, the founder decided to change the name of Bianjing Tea Xi to Fujian Taoshan, an existing trademark, even if he took risks in a short period of time, and held a special press conference for this purpose, and there were related news on major social media.

On September 9th, 221, the official WeChat account released a tweet and changed the brand name to Fu Xiaotao.

Fujian Taoshan is a new brand of tea, hoping to continue the diversification and rich production technology of traditional tea, integrate the tea frying ceremony with the tea-making techniques that young people like, and create new sparks. With the unique product concept of "tea and wine" and the brand of "Huayue Poetry and Wine Tea", it is more possible for more young people to understand and fall in love with "tea".