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Trademark is a specialized legal term. After a brand or part of a brand is registered by the relevant government departments in accordance with the law, it is called a "trademark". Trademarks are protected by law, and the registrant has exclusive rights. Well-known trademarks in the international market are often registered in many countries. There is a distinction between "registered trademarks" and "unregistered trademarks" in China. Registered trademarks are trademarks that are protected by law after being registered with relevant government departments. Unregistered trademarks are not protected by trademark laws.

Douyin Store (referred to as Douyin Store) is a convenient tool for Douyin e-commerce merchants to bring goods and monetize. It provides online e-commerce store solutions to help merchants broaden content monetization channels and increase traffic. A valuable one-stop business platform for merchants. Fans can obtain content from Toutiao, Xigua Video, Douyin, and Douyin Huoshan Edition, and users who place orders can be directly converted into fans of brand accounts, forming a complete traffic conversion.