Purchasing a trademark franchise is a service trade.

Purchasing a trademark franchise belongs to the category of service trade. Service trade refers to services traded internationally, including trademark franchise rights, technology transfer, consulting services, financial services, etc. Trademark franchise means that the trademark registrant transfers the license to use its trademark and obtains corresponding rights and fees. This kind of transaction involves intellectual property rights and business cooperation, and is a form of service trade. In cross-border economic cooperation, service trade occupies an increasingly important position in global trade.