Rolls-Royce: The founder of Rolls-Royce never imagined that a train would connect the two of them and they would become one of the most famous limousine companies in the world's automotive industry today. one. 90 years ago, Charles Rolls (a royal nobleman), a businessman who dealt in French cars, and Henry Rice, an engineer who manufactured cranes and cars, met while riding the same train and hit it off, so they headed north to Manchester together. That day, the two talked about life and career during lunch, and in the afternoon they drove around Manchester together, thus deepening their friendship. Rolls immediately reached an agreement with Royce, with Royce responsible for producing the cars, and Rolls responsible for marketing, and giving Royce-made cars exclusive discounts in the market. At the same time, they named the car ROLLS-ROYCE, which was once translated as Rolls-Royce and later translated as Rolls-Royce.
Puma: Jaguar Motor Company, formerly a division of Leyland Motor Company, is world-famous for its production of luxury Jaguar (also known as Jaguar) sports cars.
In 1961, Jaguar acquired Daimler and still retained the Daimler brand, so its trademark remained unchanged. After the 1970s, Jaguar Company had outdated equipment, backward technology, poor management, declining quality, and a sharp decline in sales. In 1989, it was merged by Ford Motor Company of the United States and became an important base for Ford's luxury sedan production.
The origin of the name Jaguar can be traced back to 1937. In June of that year, SS Motor Company officially took over Sunbeam (Wolverhampton) Motor Company. At that time, Sir Lyons really wanted to name the car Sunbeam, because Sunbeam had won many championships in world racing and was a symbol of "victory". Unfortunately, there were some problems within the company. In the end, it was forced to give up using Sunbeam. As the name of the company, Sir Lyons finally chose a name that has a crisp pronunciation in various languages-Jaguar, which is named after a flying machine in World War I. Jaguar is also called Jaguar by Hong Kong people. It is called "JAGUAR" due to the transliteration of the English JAGUAR
Buick: The "three swords" pattern in the Buick trademark is its graphic trademark, which is the logo of the Buick division. The three swords in the picture are of different colors (from left to right: red, white, and blue) and are arranged at different heights, giving people a sense of aggressiveness and enthusiasm. The feeling of continuous climbing; it means that the Buick Division adopts top-notch technology and is sharp-edged; it also means that the talents cultivated by the Buick Division are all capable and are invincible warriors who dare to climb the mountain. On May 19, 1903, David. · Buick founded the American Buick Motor Company with the help of the Briscoe brothers, but the company soon fell into trouble. Later, with the funding of William Durant, the company began to prosper and created the largest annual automobile output in the United States. In 1908, the General Motors Company of the United States was established with Buick Motors as the center. When General Motors expanded, it became the second largest division of General Motors. It designed and manufactured mid-range family cars. Car sales rank third among General Motors.
Ford: In 1903, Henry Ford founded the Ford Motor Company. The company's name was taken from the surname of the founder Henry Ford. Ford loved animals very much during his lifetime. He often took time off from work to visit animal experts and read books and newspapers about animals. He also had profound knowledge in this field. In 1911, in order to cater to Henry Ford's hobby, the logo designer designed the English "Ford" to look like a running character. The image of the white rabbit makes Ford happy. The trademark of Ford Motor Company is the English word "Ford" with white letters on a blue background. The artistic "Ford" looks like a lively, cute, energetic and beautiful little white rabbit. "As if in the warm nature, there is a cute, docile little white rabbit galloping forward, symbolizing Ford cars running all over the world, which is hard to put down. In 1908, the Ford Model T was born, as "mounted on the wheel of a car" "The United States of America" ??made immortal contributions. As a result, Ford Motor Company became famous all over the world, and Ford himself became a celebrity of the century.
During the 200th anniversary of the United States' independence, in conjunction with this commemorative holiday, the United States' largest news agency, the Associated Press, conducted a national poll of the 20 major events of the 200 years. Ford Motor Company ranked Tenth, it is comparable to the later "Apollo" spacecraft moon landings and atomic bomb explosions
Cadillac: The Cadillac trademark is the "crown" and "shield" type used by the Cadillac family in ancient religious wars. Heraldic pattern. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble. The "shield" symbolizes that the Cadillac army is a heroic, heroic, invincible, and invincible force. The "shield" is divided into four equal parts by two dark brown rods. The second and third divisions have two crossed brown sticks, which represent the knightly valor of the Crusaders on distant battlefields. There are three black birds in each of the first and fourth equal parts. These two equal parts are divided into two parts by a black rod and separate three identical birds, two on top and one on the bottom. According to the customs of the time, if three birds without legs and beaks appeared at the same time (i.e. trinity), it represented holiness. These birds also represent bold and passionate Christian warriors and wisdom, wealth, clever minds and perfect moral character. The various colors in the "shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; and black represents land. The Cadillac trademark is the "crown" and "shield" type heraldic pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble. The "shield" symbolizes that the Cadillac army is a heroic, heroic, invincible, and invincible force. The "shield" is divided into four equal parts by two dark brown rods. The second and third divisions have two crossed brown sticks, representing the knightly valor of the Crusaders on distant battlefields. There are three black birds in each of the first and fourth equal parts. These two equal parts are divided into two parts by a black rod and separate three identical birds, two on top and one on the bottom. According to the custom at that time, if three birds without legs and beaks appeared at the same time (i.e. trinity), it represented holiness. These birds also represent bold and passionate Christian warriors and wisdom, wealth, clever minds and perfect moral character. The various colors in the "shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; and black represents land.
Lincoln: Lincoln Continental (LINCOLN Continentai) is a brand-name luxury model first launched by Lincoln Mercury in 1939. This model shows that the high-end sedan produced by Lincoln Mercury is technically impeccable and is the leader in luxury cars. It is known as the masterpiece of Ford Motor Company. Lincoln (LINCOLN) sedan is a car named after Abraham Lincoln, the 16th President of the United States. President Lincoln's name is used to establish the company's image and show that the company produces top-notch sedans. Its trademark contains a shining star in a rectangle, which indicates that President Lincoln was the star of the unification of the American Federation and the abolition of slavery, and also symbolizes the brilliance of Ford Lincoln cars.
Chevrolet: Chevrolet is a division of General Motors. In addition to producing popular models, this department also produces various sports cars. "Chevrolet" is taken from the surname of Louis Chevrolet (Swiss driver), the founder of the former Chevrolet Motor Company; the iconic trademark is an abstracted bow tie, symbolizing the generosity, style and grace of Chevrolet cars. Since Chevrolet produced its first car in 1915, its product sales have been among the best in the United States. In 1940, it produced a total of 15 million cars (at that time, General Motors produced a total of 25 million cars). Therefore, Chevrolet cars are called "authentic American cars", and "baseball, hot dogs, and apple pie" that are closely related to the image of Americans are also on the list (1975). Since 1984, Chevrolet has won the annual "Best Car" award from the American "Automotive Style" magazine more than ten times.
BMW: Karl Rapp and Max Fritz founded the Bayer Aircraft Company in Munich; in 1917, the company was changed to the Bayer Engine Co., Ltd., which is the abbreviation of the Bayer Company (BMW ); in 1918 the company was changed to its current name - BMW Motor Company. "BMW" was once translated as Bayer. Since BMW started its business by producing aircraft engines, the blue in the trademark represents the sky and the white represents the propeller. This is the first major feature of the "BMW" trademark; the second major feature is the radiator of the "BMW" car ( The two metal square frame air intake grilles in the middle of the car nose). BMW is the abbreviation of the company's full name "Bayerische Motorenwerke AG". "BMW" adopts the graphic of double circles inside and outside, and the trademark "BMW" is marked above the double circles. The entire trademark is like the blue sky, white clouds and constantly running propellers, which symbolizes BMW's long history. It not only symbolizes the company's past leadership in aero-engine technology, but also symbolizes the company's consistent purpose and goal: to travel in the vast space and time. , using the latest science and technology and the most advanced concepts to meet the greatest wishes of customers, reflecting the company's vigorous and progressive spirit and ever-changing new look.
Audi: Audi Motor Company is now a subsidiary of Volkswagen, headquartered in Ingolstadt, Germany, with an annual output of about 450,000 cars. The main products include A3 series, A4 series, A6 series, A8 series, convertible and sports car series, etc. The logo of Audi cars is four rings, representing the four companies before the merger. These companies were once manufacturers of bicycles, motorcycles and passenger cars.
Volkswagen: Volkswagen's German word "Volkswagenwerk" means cars used by the public; the graphic trademark is the superposition of the two letters V and W in the German word "Volkswagenwerk" and is embedded in a large circle. , and then the entire trademark is embedded in the middle of the grille in front of the engine radiator. The graphic trademark is shaped like three "V" characters, like a V shape made with the middle finger and index finger, which means that Volkswagen and its products "must win-must win-must win". The word mark is marked on the trunk lid at the rear of the car to indicate the name of the car. Volkswagen's trademark is simple, distinctive, attractive and unforgettable. Volkswagen is Germany's youngest and largest automobile manufacturer. The product that made Volkswagen famous was the "Beetle" sedan (designed by Porsche), which had produced 20 million units in the early 1980s. It launched Volkswagen's first high-speed train, followed by Polo, Golf, Audi, Passat, Santana, etc., which were also sold all over the world.
Ferrari: Ferrari is the world's most famous Italian manufacturer of racing cars and sports cars. It was founded in 1929 by the world racing champion and epoch-making car design master Enzo Ferrari. Fiat owns 50% of the company, but the company is able to operate independently. Most Ferrari cars are built by hand, so production volumes are low. About 4,000 vehicles per year.
Citro?n: In 1900, André Citro?n invented the herringbone gear. In 1912, Andre Citro?n began to use the herringbone gear as the trademark of Citro?n's products. Later, Citroen organized two trips across the African continent and across the Asian continent, which made Citroen cars famous. French people are cheerful by nature, love to be fashionable, and like novelty and beauty. "Citro?n" cars embody this French character, exuding the romantic atmosphere of France every moment.
Peugeot: Peugeot is one of the top ten automobile companies in the world and the largest automobile group in France. Founded in 1890, the founder is Armand Peugeot. In 1976, Peugeot merged with the historic French company Citro?n, thus becoming a multinational industrial group in the world that mainly produces automobiles and also engages in mechanical processing, transportation, finance and service industries. Peugeot Automobile Company is headquartered in Paris, France. Most of its automobile factories are in the province of Fernando Quinti. It has a total number of employees of about 11,000 and an annual output of 2.2 million cars. When Peugeot was founded, it mainly produced bicycles and tricycles. In 1891, it began to get involved in the automotive field and achieved success. Due to the continuous adoption of new technologies, the company's output is increasing day by day. By World War I, production had exceeded all French automobile manufacturers, reaching 12,000 vehicles.
During World War I, Armand Peugeot promptly adjusted his business strategy, allowing the Peugeot company to develop during the war. In 1939, its annual output reached 48,000 cars. Peugeot's second period of great development was in the 1950s and 1960s after World War II. Its automobile production surged more than ten times in 20 years, becoming the second largest automobile company in France. In 1976, Peugeot used its own economic strength to acquire 60% of the shares of the poorly managed Citro?n, thereby expanding its own strength. Total automobile production surpassed Renault Automobile Company and ranked first in France. Peugeot has 92 domestic companies and 84 overseas companies. The overseas companies are mainly commercial companies and there are not many industrial companies. Among them, the largest overseas industrial companies are British Talbot and Spanish Talbot Automobile Company. In the 1980s, Peugeot cooperated with China to establish a joint venture in Guangzhou and imported Peugeot 504 and 505 cars to China. Peugeot car products range from mini to luxury, with the most popular being mid-size cars. Peugeot is characterized by long life and good quality. Its 205 and 309 cars have taken the lead in car rallies over the years.
Alfa Romeo: Alfa Romeo is a high-performance sports car that can be compared with BMW. It not only has the characteristics of freedom of operation, safety and stability, but also has a romantic and interesting appearance. It is a famous Italian car. one. The car emblem follows the family crest of the Duke of Visconti, the lord of Milan in the Middle Ages. The cross on the left side of the logo comes from the story of the Crusaders' expedition from Milan. On the right side, a snake is devouring the Saracens. It symbolizes that the ancestors of Lord Visconti fought off the "giant snake" that caused the people of the city to suffer. "The legend. This logo is also the emblem of the city of Milan, Italy.
Volvo: The XC90, which is strong yet soft, incorporates the styling features of Volvo cars in recent years. But the driving feel is almost the same as that of a car. There is no discomfort caused by the rear wheel twitching of an off-road vehicle. The powerful pressure reduction system is comparable to any car, and the driving quietness is excellent.
Hyundai: In 1947, Zheng Juyong founded Hyundai Motor Company. After more than 50 years of development, it has become the largest automobile manufacturer in South Korea and entered the ranks of world-famous automobile companies. Its trademark uses the italic "H" in an oval. "H" is the first capital letter of Hyundai Motor Company's English name "HYUNDAI". "Hyundai" first embodies the concept of "Hyundai Motor Company, which took off in the world in 2000"; secondly, it also symbolizes the development of Hyundai Motor Company in harmony and stability. The oval in the trademark represents the steering wheel of the car and can also be seen as the earth. Combined with the H in the middle, it represents the meaning of modern cars all over the world.
Daewoo: South Korea's Daewoo Motor Company is South Korea's second largest automobile manufacturer, with an annual output of more than 600,000 vehicles. In 1967, Kim Woo-jung founded Shinhan Company, which was later changed to Shinjin Company, and in 1983 it was changed to Daewoo Motor Company. It is the backbone enterprise of South Korea's Daewoo Group. Daewoo has a close relationship with General Motors of the United States. At the beginning of its business, it cooperated with General Motors to produce cars, trucks and buses over eight tons. Daewoo aims at exports and is the first company to export cars in South Korea. It exported cars to the United States as early as 1984. With the end of the joint venture with General Motors of the United States, Daewoo began to build its own global production network to achieve an annual production capacity of 2 million vehicles in 2000, half of which was in South Korea. In 1986, Daewoo's automobile plant with an annual output of 167,000 vehicles was put into operation. The plant has world-class equipment such as automatic welding operated by robots. Daewoo Motor Company is headquartered in Seoul, South Korea, and its main products are cars and trucks.
However, due to unfavorable operations and insolvency, Daewoo Motor Company has been struggling with huge debts since its parent company Daewoo Group went bankrupt last year. It also failed to repay its debts to two creditor banks within the deadline. Because the labor union rejected its restructuring plan to lay off employees, it officially declared bankruptcy on November 8, 2000. On October 28, 2002, GM Daewoo Automotive Technology Co., Ltd. (GM Daewoo for short) was officially established in Seoul, South Korea. Following the completion of the asset transfer on October 17, all asset registrations by all parties have been completed so far, and all shareholders' funds have been injected.
GM Daewoo’s new company is headquartered in Incheon, South Korea. It owns and manages three production plants in Changwon, Gunsan, South Korea, and Hanoi, Vietnam. In addition, the newly named Daewoo Incheon Motor Co., Ltd. located in Bupyeong, South Korea, will provide complete vehicles to GM Daewoo.
GM Daewoo also has nine overseas branches in Europe and Puerto Rico. The new company's assets also include automotive design, engineering, research and development, sales, marketing and administrative departments located in Bupyeong, South Korea.