"_" is a variant of "chess", not a traditional Chinese character. Mr. Shi himself loves Go. He regarded running a business as a borderless chess game, so he named it "Hong _" when he founded the company.

Acer was founded in 1976, mainly engaged in the research and development, design, marketing, sales and service of smart phones, tablet computers, personal computers, display products and servers, and actively developed cloud technologies and solutions in combination with the Internet of Things. It is an enterprise integrating software, hardware and services.

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The origin of Acer's name

Acer in Taiwan Province Province has used Multitech brand for more than ten years since its establishment. Shi, chairman of Acer Group, found that the letters of this name were too long to remember, and it was easy to duplicate the trademarks of other high-tech companies, so he decided to redesign a new brand.

Acer is selected from more than 40,000 names by computer, which comes from Latin, meaning "initiative, keenness, competence, keenness, strength and dexterity", which conforms to Acer's corporate culture. In addition, Acer also comes from the root of ACE, which means "king" and represents an excellent figure.

The left half of Acer's trademark is an "arrow" symbol, representing power and speed, and the right half is a shining diamond, representing firmness and value, which means "long-term, noble and high quality".

On March 8th, 20001year, the enterprise identification system of Macro _ Computer, which had been used for 13 years, was officially changed to acer, in which the English capital letters A and R were changed to lowercase letters A and R, and E adopted streamlined image font.