Shanghai GM owns seven brands: Buick, Chevrolet, Cadillac, GMC, Baojun, Wuling and Horton.
its logo GM is taken from the first letter of the first two words of its English name (General Motors Corporation). The trademarks of various models of General Motors adopt the marks of the company's subordinate divisions.
1. Buick
Buick's logo is three shields, and its arrangement gives people a feeling of starting high and constantly climbing, symbolizing a positive and enterprising spirit.
2. Chevrolet
The bow tie logo of Chevrolet was designed by William Durant, one of the founders of General Motors, at the end of 1913.
3. Cadillac
Cadillac's emblem is a concentrated expression of its spiritual connotation. It is not difficult to see its unique bold and pioneering spirit pursuit from the changes of Cadillac's emblem in various development stages.
4. GMC
GMC trucks first appeared as nameplates at the New York International Auto Show in 1912, when GMC produced 372 trucks.
5. Baojun
"Baojun" means "Shen Jun Liang Ju", the brand positioning is "reliable partner", and the brand spirit is "optimistic, enterprising, steady and reliable, smart and confident", aiming to provide users with "valuable automobile products that they feel proud of when they own".
6. Wuling
Wuling is a registered trademark and brand of liuzhou wuling Automobile Co., Ltd. This logo has been fully authorized to be used by SAIC-GM-Wuling.
7. Horton
Horton's symbol is a red circular relief of a lion rolling a ball, and its design is inspired by an ancient legend: the scene of an Egyptian lion rolling a stone inspired mankind to invent the wheel.