Legal analysis: 1. Materials required for trademark registration:

1. Individual registration: self-employed business license, front and back of operator ID card

2. Company Registration: Company business license, official seal (seal required)

2. Process of trademark registration

1. Prepare the trademark to be applied for, determine the scope of registered products, and check whether it can be registered , after confirmation, submit the materials to the Trademark Office.

2. Trademark review. There are two stages. The first stage is the formal examination: it mainly checks whether the formal requirements of the trademark registration application are legal and whether the filling in the application documents is true, clear and accurate; the second stage, the trademark substantive examination: the trademark substantive examination mainly examines whether the Whether the trademark registration is legal or not will determine whether to issue a preliminary announcement or reject it.

3. The third stage is the announcement of the preliminary trademark review. If no one raises an objection within three months of the objection period or the reason for the objection is not supported, the review can be passed.

4. In the fourth stage, the trademark registration certificate and trademark registration announcement are issued. It means the trademark is successfully registered and has legal effect.

3. Precautions for trademark registration:

1. Choose a regular and reliable agency. Try to choose a company with a relatively large scale and high service quality. Don’t be greedy for cheap. The risk of registration in this way may increase. The most important point is that before the services, prices and other matters between the two parties have been negotiated, try not to disclose your trademark name to avoid being registered by a shady agency if the transaction is not negotiated. occur.

2. Be sure to register Class 35 trademarks first. Class 35 trademarks are service marks, such as advertising, business operations, business management, office affairs and other services. They are essential for service marks and corporate trademarks. category. That is what we often call "universal trademarks". There are currently a large number of applications for 35 categories of trademarks. Whoever can seize such trademarks first will have an advantage to a certain extent. If a Class 35 trademark is registered by someone else, it will bring great inconvenience to your subsequent use of the trademark.

Legal basis: "Trademark Law of the People's Republic of China"

Article 10 The following signs shall not be used as trademarks:

(1) Same as China The name, national flag, national emblem, military flag, and medals of the People's Republic of China are the same or similar, as well as the names of specific places where central state agencies are located or the names and graphics of landmark buildings;

(2) Identical or similar to the name, national flag, national emblem, or military flag of a foreign country, except with the consent of the government of that country;

(3) Identical to the name, flag, or emblem of an intergovernmental international organization Or similar, except with the consent of the organization or not likely to mislead the public;

(4) Identical or similar to the official mark or inspection mark indicating the implementation of control and guarantee, except for those authorized;

(5) Names or symbols that are the same as or similar to the "Red Cross" or "Red Crescent";

(6) Ethnicly discriminatory;

(7) Exaggerated and deceptive propaganda;

(8) Harmful to socialist morals or having other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

Article 28: For a trademark applied for registration, the Trademark Office shall complete the review within nine months from the date of receipt of the trademark registration application documents. If it complies with the relevant provisions of this Law, a preliminary review and announcement shall be made.

Article 29 During the examination process, if the Trademark Office believes that the contents of the trademark registration application need explanation or correction, it may require the applicant to make explanations or corrections. If the applicant fails to make explanations or corrections, it will not affect the Trademark Office’s examination decision.