1. Over the years, the image of bottled Laoganma has been deeply rooted in the hearts of the people, but the taste of bagged Laoganma still needs to be educated.

2. After suffering losses in the trademark dispute between Hunan and Guizhou Laoganma, Laoganma attaches great importance to intellectual property rights. There are a lot of registered protections for bottles and trademarks (according to incomplete statistics, Laoganma has at least more than 300 registered trademarks), and the sunk costs are very high. If you are doing bagging, you will have to go through this set again. The profit of chili sauce is not high. Grandma Tao insists on selling domestic Laoganma at a fair price and does not advertise to ensure as much profit as possible. In addition, the cost of bagging is high, both in raw materials and assembly lines, which devours profits and squeezes out her own bottled product market. , not very cost-effective.

3. Packed in a large bottle, you will eat more and faster without realizing it. The simplest analogy is, after eating a pack of mustard, you still want to eat some, but do you want to buy (tear open) another pack? But you don’t have such concerns with bottles, I just dig out another spoonful. Taking into account Laoganma’s consumer base, you can understand for yourself how much sales this extra “little bit” will bring. This is one of the reasons why toothpaste tubes are getting thicker and thicker.

4. Although there is demand for small packaging, it is currently not Laoganma’s main consumption scenario. We noticed that Laoganma’s consumption scenes are mainly concentrated in homes, dormitories, and staff canteens. Most restaurants do not serve Lao Gan Ma (homemade hot sauce or off-brand hot sauce that has been packaged without the trademark). As for things like traveling, Laoganma is proud of its sales channels that ensure that they are available in most towns and villages across the country. As for places where you can’t buy it, Laoganma has very few consumers.

5. Lao Ganma and Guiyang Erbo have a gentleman’s agreement. Several bottling factories across the country rely on Lao Gan Ma for their survival, at least they are also major customers. A single move affects the whole body.

To sum up, factors such as small demand from target customers, low consumption scenarios for small packages, high bagging costs, squeezing out the market for its own main bottled products, and affecting product positioning determine that Lao Gan Ma will not strongly promote small bags. product.

There is a story among the people. I don’t know whether it is true or not, but I would rather listen to it seriously. A world-class packaging material company (which cooperates with many dairy companies in my country, and everyone knows who it is) approached Grandma Tao to discuss cooperation. They said that bag packaging is good or that, but Grandma Tao said no. The company said that we will invest in installing assembly line equipment for you for free, and you will pay for the bags you use. Grandma Tao still said no. After the people from the packaging company left, the official from the Investment Promotion Bureau asked why. Grandma Tao said: I don’t want our baby to be unable to eat chili sauce just like he can’t drink milk. The official left in tears, not sure whether he was moved or depressed because the project failed.

Of course, times are changing, and it is not ruled out that Laoganma will launch bagged products to test the waters according to market changes.

However, it is estimated that many people still like bottled Laoganma. Everyone gathers together to share a spoonful, whether they are family members or brothers, it is a warm and beautiful memory. Bags mostly remind people of the loneliness of travel.