1, 197 1 year, because Nike, the goddess of victory, has a pair of dancing wings, and student Caroline Davidson designed the first Swoosh logo.
2. In 1978, Nike's Swoosh logo changed from a border to a solid shape, and appeared below the standard characters, which was more eye-catching.
3. In1985, symbols are combined into a square to form positive and negative effects.
now
Extended data:
The birth of logo may be an instant inspiration, such as the birth of LOGO "A". In the article "Alibaba logo Designer Sheng Yifei: Feel the Beauty and Significance of User Experience Design with Heart", Nike Logo is quoted as a vivid example. Part of the text of the article is as follows:
After working in China Yellow Pages for one year, Sheng Yifei and Ma Yun went to Beijing to design the official website of the Foreign Economic and Trade Commission.
1On February 9th, 998, Sheng Yifei and Ma Yun returned to Hangzhou to join Alibaba's business. It was his birthday.
He used to be the chief website interface designer and designed Alibaba's English and Chinese websites. Now he has designed the company logo of Alibaba's "SmileLogo". At that time, * * * made more than 100 plans in a month, but the leaders were still not satisfied. When he was exhausted, he thought of the Nike logo.
It is said that a little boy was very satisfied with Nike's products, so he put a tick in the questionnaire and inadvertently became a classic symbol of Nike. He believes that the classic Nike logo is to design the logo from the customer's point of view, not from the merchant's point of view. Therefore, the design should also put the user first.
Nike logo meaning:
The name Nike is auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out.
The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness. Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods.
The sports shoes named after "Nike" for the first time have square convex lines on the sole to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.
Baidu encyclopedia-Nike
China. com-Alibaba Logo Designer Sheng Yifei: Design to feel the user experience with your heart.