Oupolai is a Chinese brand.

Oupolai was born in China in January 1994. Adhering to the Shiseido Group's corporate culture concept of "high quality, high service, and high image", it introduces Japan's Shiseido's advanced technology and scientific management methods, aiming to create first-class, high-profile, high-quality AUPRES beauty products.

The Chinese and English trademarks of Oupolai are registered in China, and the right to use the brand belongs to the Sino-Japanese joint venture - Shiseido Liyuan Cosmetics Co., Ltd. The current spokespersons are Bai Bing (cosmetics), Sun Li (skin care products), Zhou Dongyu (youth spokesperson for the Yongquan moisturizing series), and Li Qin (brand ambassador). Previously, Zhang Jingchu, Jiang Qinqin, and other artists have endorsed the product.

Development direction

Shiseido Liyuan Cosmetics Co., Ltd., a subsidiary of the world-famous Shiseido Cosmetics Group, announced in March 2008 that the AUPRES brand, which has accompanied the beauty journey of Chinese women, has achieved a perfect transformation. As the first step for the new AUPRES, the comprehensively updated skin care system launched in the Chinese market in April 2008.

At the same time, Sun Li is appointed as the new brand image spokesperson of the new AUPRES. The new AUPRES brand TV commercials and print ads starring Sun Li will also be launched simultaneously in 12 provinces and cities across the country, including Chengdu.

It is worth mentioning that the theme song of the TV commercial "Falling in Love with Your Beauty" was specially produced and sung by a singer group that has been active in the mainland pop music scene for nearly ten years for the new AUPRES. .

Reference for the above content: Baidu Encyclopedia-Oupolai