Trademark, as its name implies, refers to a sign used to distinguish the source of products or services in commercial activities.

A brand or trademark becomes a brand of a product or service through its use.

Turning a trademark into a brand depends on consumers' cognition of products and product series.

Brand is an intangible asset, which can bring a premium to the owner and generate added value. The source of value-added comes from the impression of its carrier formed in consumers' minds. It is very important for a company or enterprise to build a good brand.