the brand of shoes endorsed by Zhao Benshan is yijiabao, which is the brand of Fujian jinjiang yijiabao sporting goods co., ltd. Fujian Yijiabao Sporting Goods Co., Ltd., founded in 1989, is located in Jinjiang, the brand capital of China. It is a large-scale production enterprise integrating research and development, manufacturing and sales of snow leisure cotton shoes. In 21, the company officially changed its name to Yijiabao Industrial Co., Ltd., which took an important step to realize the company's diversified development strategy.

after continuous operation and development, the company's leading product-"Yijiabao" brand leisure cotton shoes, with its excellent product quality and reasonable market price, has been unanimously recognized by the society and consumers. The company's product sales network covers all parts of the country and more than a dozen countries around the world, creating objective economic benefits for the society and establishing a good corporate image.

the company has developed into an industry leader with an annual output of more than 4 million pairs and annual sales exceeding 3 million by virtue of its unique industrial geographical advantages and the hard-working spirit of Yijiabao people. The company has more than 2, employees, established a standardized garden-style factory building, introduced foreign advanced shoemaking assembly lines, and has 8 sets of production assembly lines specializing in the production of cotton shoes. The company has a professional R&D team, equipped with a standardized product testing workshop, to ensure that every pair of shoes go through strict quality inspection before they are put on the market.

the company adheres to the management standards of "standardized management, scientific management, quality assurance of products and internationalization of brands"

, fully implements the ISO91 quality management system, and passed the TS91：2 quality management system certification on February 8, 27. On April 12, 21, it passed the ISO 91: 28 quality management system certification. The registered trademark "Yijiabao" was recognized as a "famous trademark in Fujian Province" by Fujian Administration for Industry and Commerce in 27, and at the same time, Mr. Zhao Benshan, a famous performing artist in China, was successfully signed as the brand spokesperson of Yijiabao. In 28, it won the title of "China Famous Trademark".

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