Ranking of the top ten sports brands in the world

1. (Nike) - United States

2. (Adidas) - Germany

< p>3. (Reebok) - UK

4. (PUMA) - Germany

5. (FILA) - Italy

< p>6. (Mizuno) - Japan

7. (UMBRO) - United Kingdom

8. (Back-to-back KAPPA) - Italy

< p>9. (DIADORA) - Italy

10. (LOTTO) - Italy

First place: (Nike) - United States< /p>

Sports Overlord: Nike (NIKE) In 1972, NIKE was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.

Nike, headquartered in Beaverton, Oregon, USA, is a world-famous sporting goods manufacturer. The company produces a wide range of sporting goods: clothing, footwear, sports equipment and more. In fiscal year 2002, the company's operating income reached a record high of $4.98 billion [[USD]], an increase of 2% over fiscal year 2001.

Nike has used its impressive performance to confirm what its founder Bill Bowerman once said: "As long as you have a body, you are an athlete. And as long as there are athletes in the world , Nike will continue to grow and develop. "The name NIKE is very auspicious in the eyes of Westerners, easy to read and remember, and very loud. The Nike trademark symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed. It also represents movement and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At first glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Second place (Adidas) - Germany

adidas in Chinese is Adidas, a German sporting goods manufacturer and a member company of Adidas AG. Adidas, named after its founder Adolf Adi Dassler, began producing footwear in 1920 in Herzogenaurach, near Nuremberg. Registered under the name adidas AG on August 18, 1949. Three parallel strips are usually visible in the design of Adidas' clothing and sports shoes, and can also be seen on its logo. The three parallel strips are Adidas' characteristics.

Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler (Rudolf Dassler) opened the rival sports brand Puma.

In 1948, Mr. Adi Dassler, the founder of adidas, combined his first name adi and the first three letters of his last name (Dassler) to form "adidas" as a product brand and applied for Registered; the following year, adidas' third-line trademark came out.

Adidas’ main competitors are Puma and Nike. In August 2005, Adidas announced the acquisition of one of its rivals, Reebok, for US$3.8 billion. The acquisition will help increase its market share in North America and promote its competition with "Nike" in this field. the position played in it.

Adidas currently ranks second behind Nike in terms of market share of sporting goods. The slogan on the Adidas trademark is: Impossible is nothing

Third place 2. (Reebok) - United States

Reebok, the word Its original meaning is a kind of antelope in southern Africa. It is light and good at running.

Reebok hopes that after wearing Reebok sports shoes, consumers can run across the vast world like a Reebok antelope and fully enjoy the fun of sports.

In 1895, the founder of Reebok, Joseph Foster, was a British sprint enthusiast. He hoped to have a pair of spiked running shoes. However, due to his lack of financial resources at the time, He made a pair of "Foster running shoes" named after himself.

In 1900, Foster further improved his technology and established his own business, providing handmade running shoes to local sports enthusiasts. The news spread widely, and the running shoes were generally accepted and dominated the market. Leadership, this "Foster" spike has brought historic changes to sprinting and has been used for 50 years.

In 1958, as time went by, Foster's Company continued to expand and develop into other areas of sports. They established a comprehensive company from themselves, originally called McCurry Football Shoes. Industrial company, later named Reebok (African antelope).