The origin of the name Jaguar can be traced back to 1937. In June of that year, SS Automobile Company officially took over Xinguang Automobile Company. Sir Lyons very much hopes to name the car Sunbeam, because Sunbeam has won many world racing championships and is a symbol of "victory".
Unfortunately, there are some problems within the company. Finally, I was forced to give up using Sunbeam as the company name. Sir Lyons finally chose a name that sounded clear in all languages-Jaguar, which was named after an aircraft in the First World War.
Jaguar has a long history, which can be traced back to 1922 when Sir william lyons made the first straddle-type motorcycle. 1932, with the appearance of a brand-new car SS Jaguar, the name Jaguar appeared for the first time.
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As of April 7th, 20021year, the name Jaguar has been deeply rooted in people's hearts as a synonym for excellent performance, high quality, exquisite elegance and fashion. Jaguar's market covers more than 70 countries and regions around the world and has a group of loyal users all over the world. Jaguar has 65,438+047 dealers in China, while 4S stores have 65,438+000.
In March 2004, Jaguar officially entered the China market. Up to now, Jaguar has brought brand-new jaguar XF, XJ and F-TYPE into China, and gradually improved its extensive after-sales service system consisting of authorized dealer outlets all over the country.
Baidu Encyclopedia-Jaguar