It is a normal business behavior, just for the convenience of its own industry chain, and will not conflict with other express delivery companies.

1. Partners such as Fengda fail to live up to expectations

As we all know, the cooperative express delivery of Xiaomi products has always been like Fengda. Although the name Rufengda sounds good, it is actually not satisfactory. Various complaint websites, including Xiaomi’s own online store, have commented that Rufengda is too slow. I think Rufengda is already marginalized in the express delivery industry, and it relies on orders from Xiaomi to keep it from going bankrupt.

Presumably Xiaomi is registering a courier company to replace it this time. After all, three feet of ice does not freeze in a day. The customer complaint rate remains high. As Xiaomi, which always prides itself on being the “first product for young people”, it is of course necessary to pay attention to the reviews of young people. After registering a new express delivery company, Rufengda may be included, because if Rufengda does not have Xiaomi's business, the data will be very ugly. At this time, it is also a good idea to combine the two into one.

2. Xiaomi will not get involved in the traditional express delivery business

I firmly believe that Xiaomi will not compete with other established express delivery companies for jobs. There is no other reason than that, it cannot be snatched away. Xiaomi Express should be responsible for the express delivery of all products produced by Xiaomi, such as mobile phones, backpacks, humidifiers, set-top boxes, TVs, notebooks, etc., as well as various branches and all employees. This can increase the business volume and prevent the loss of personnel due to insufficient single volume.

At the same time, using Xiaomi Express by the entire company can also make costs more transparent and provide peace of mind for important documents. Other express delivery companies have been deeply involved in e-commerce, wholesale, retail and other industries for many years. If Xiaomi wants to compete in this market, it can only use price means. The problem is that other express delivery companies are not afraid of price wars.

So, there is no need to pay too much attention to Xiaomi’s registered express delivery company. A simple analysis through logic can tell that Xiaomi has no intention to compete for the market share of other express delivery companies. It just wants to take away Rufengda and unify its own company's express delivery usage issues.