As a fruit farmer, and with a family member engaged in e-commerce work in a brand company (Tmall KA merchant), it is perfect to answer this question. E-commerce has the advantages of time and space, speed, personalization, cost, and close user relationships, and has broad prospects for future development. Regarding the question of how fruit farmers can enter the e-commerce platform, the first step is to enter the e-commerce platform. They need to provide a copy of the business license, a copy of the tax registration certificate, a copy of the account opening bank license, a copy of the trademark registration, and a copy of the brand sales authorization certificate. Please provide valid documents such as documents and follow the platform’s entry process and instructions. To settle in, you need to pay a deposit, annual software service fee and other fees. For example, the deposit for a fresh fruit and vegetable store in Tmall Mall is 100,000, and the annual software service fee is 30,000. The deposit and annual software service fee are not all the same, but are slightly different depending on the store type, product category, etc. JD.com’s entry fees are similar to Tmall’s, but JD.com’s platform product sales points are mostly higher than Tmall’s. For specific entry fees, entry requirements, and entry procedures for different categories and store types, please visit the merchant investment promotion platform of each e-commerce platform for detailed information. Many fruit farmers can choose to settle in Taobao stores due to financial costs and other issues. Taobao's deposit is only about 1,000 yuan. For specific related fees, you can learn more about the Taobao merchant platform. E-commerce platforms such as Tmall and Taobao cannot obtain a large number of orders after settling in, but they need to operate through keywords, through trains, diamond exhibitions and other methods to obtain traffic sales. Through trains, diamond exhibitions, etc. need to be paid. , whether the effect is better or worse depends on the experience and skills of the operator. If you want to do well in e-commerce, the water is still very deep.

Being an e-commerce company requires a team. In addition to operations, it also requires copywriters, artists, planners, photographers, promotion specialists, etc. For fruit farmers who do not have strong funds, have low sales volume, and sell fixed products, they can Outsource the web page production and run part-time copywriting, promotion and other duties to save expenses and reduce unsaturated workload. E-commerce platforms should pay attention to dynamic ratings such as product reviews and service quality, and avoid selling fake products to deceive consumers. This will not last long. When e-commerce sells fruits, they must first be delicious, beautiful in color and appearance, and green and safe. It is best to rely on brand influence, such as Zigui navel oranges. However, the competition in e-commerce is very fierce now, especially low-price promotions. How to achieve competition without competition depends on factors such as product quality, seller service, and product operations.