In February 1999, the company and factory were established, and the "Good Neighbor" private brand was created, starting from the production of gummy products.
In 2001, we built a new factory by ourselves and initially established the company's future development goals and market positioning.
In 2002, the first phase of the new factory was officially put into production. The products were expanded to hard candies, toffee, toffee and other series, and independent sales departments and positions were set up.
In 2003, it entered the field of chocolate, and the first-generation new product "praline chocolate beans" was successfully put into production and became popular all over the country.
From 2004 to 2006, the second phase expansion of the new factory was completed, and the first imported chocolate production line was introduced from Switzerland; the production process was reengineered to improve production efficiency and product quality; professional talents were hired to join the management team, and actively cooperated with Conduct technical exchanges abroad; establish a marketing department to strengthen brand marketing concepts and implement brand image.
In 2007, operations were fully e-enabled, standardized processes were established, and audit units were established to implement execution, strengthen core capabilities, and consolidate corporate connotation. The company has clarified its positioning as a good neighbor and regards becoming "China's leading festive candy brand" as the company's future development strategy.
In 2008, we began to vigorously implement industrial upgrading and introduced 3 chocolate production lines from Germany and Switzerland to improve production efficiency and product quality. Signed the famous movie star Li Bingbing as the brand spokesperson of Good Neighbor, and cooperated with Beijing Elite Zongheng Management Consulting Company and Ye Maozhong Agency to refine and improve the marketing strategy and brand communication strategy; Good Neighbor's first national dealer conference was grandly held at the Jinjiang headquarters, and the brand spokesperson Li Bingbing attended and awarded good neighbor honorary gold medals to the top ten gold medal dealers.
In 2009, the company introduced full-servo lollipop production and packaging equipment and a sandwich hard candy production line from Europe, which greatly improved its competitiveness in the hard candy category and gained technological and product advantages. Purchased 13,200 square meters of land and planned the Neighbor Star Factory for the production of wedding cakes. Won the title of China Well-known Trademark and Fujian Famous Brand Product. Establish a corporate technology research and development center.
In 2010, the first phase of the Star Factory was completed, officially entering the "Star Factory" stage, purchasing Austrian wafer egg roll production equipment, and entering the wedding cake market. Began to develop high-end festive desserts, and wedding candy and cake gift boxes made their grand debut. China's first imported special-shaped wafer chocolate production equipment was officially put into production. Cooperate with Chinese animation brand "Pleasant Goat and Big Big Wolf" to enrich product lines and enter the children's market.
In 2011, 180,000 square meters of land was purchased and the neighboring "Dream Factory" was planned for the subsequent use of the Chinese Wedding Candy Cultural Center and the production of pastries and beverages. Start ERP project. Won the provincial leading agricultural industrialization enterprise. Cooperated with Taiwan Chengguo Design to reorganize and improve the positioning of inheriting Chinese candy culture. The "Blue Sky Project" of good neighbors is launched.
In 2012, the Good Neighbor Dream Factory officially started construction, moving towards the "Dream Factory Realization" stage. The good neighbor mascots "Long'er" and "Feng'er" were officially unveiled. The brand culture center plan is launched.
In 2014, Jun Ji-hyun teamed up with Good Neighbors to endorse the milk beetroot chocolate, and conducted a shop tour tasting event with the theme of "Jun Ji-hyun and you will enjoy the delicious milk baguette".