Explanation of Yunnan Baiyao toothpaste IP design: Aiming to increase the awareness of Yunnan Baiyao toothpaste brand among young people. Yunnan Baiyao is a brand with a long history, and its brand image and reputation are very influential at home and abroad. In IP design, the design of Yunnan Baiyao toothpaste needs to inherit and pass on the fine traditions of the brand so that consumers can more easily recognize and accept it.