China's Shoe Capital China's No. 1 Shoe Capital: Jinjiang, Fujian

Jinjiang Shoe Capital is the country's largest shoe industry information base, and Jinjiang Chendai is the country's largest shoe product manufacturer (output is currently (8.5% of the world), processing and trading base. It has complete products, first-class production equipment and a complete enterprise chain, as well as a large number of famous brand-name enterprise clusters, and the market is mature.

After more than 20 years of reform and opening up, Jinjiang City has become the county-level city with the most national-level brands. It has obtained 73 Chinese well-known trademarks, 21 Chinese famous brand products, 76 national inspection-free products, and Chinese export famous brands. 2 products, 7 brands were selected as "China's 500 Most Valuable Brands", 5 brands were selected as "Top 500 Asian Brands", 3 brands were selected as "Chinese Industry Iconic Brands", 4 brands were selected as the first batch of 300 " National key protected brand".

Sports brand representatives: Anta, Peak, Hongxing Erke, Delhui, 361, Xtep, Philharmonic, King Lake, Guirenniao, Mingle, Jordan, Kangta, Luyou, Huanqiu (Alide ), Meike, CBA Leisu, Xidelong, Nabu, Golden Apple, Endong, Buzhiba, Qianda, Feike, Woodpecker, Mingzu, Xidelang, Aisiqi, Emperor Star, Zhule , Mingzhi, Fu Shi Lai, Long Zhi Bu, E Laite, Endong

China’s Second Shoe Capital: Wenzhou, Zhejiang

With a long history of 800 years, Wenzhou shoes are no longer the same today brilliant. The long-established Wenzhou tanning industry is destined to shoulder a great historical task at the advent of the 21st century. At the beginning of this year, the Wenzhou Municipal Government made it clear that it would brand itself as the "Shoe Capital of China" and establish the image of the "Shoe Capital of China". The 99 Wenzhou International Shoe Culture Festival is being held. It is unique in the country for a local government to elevate the shoemaking industry to such a high level. At this high-level seminar on establishing Wenzhou's image as "China's Shoe Capital", a group of experts, scholars and officials from the economics and light industry sectors will make plans to establish Wenzhou's "China's Shoe Capital" image. Wenzhou shoes have never been treated with such high courtesy.

1. The development of Wenzhou's shoemaking industry and the establishment of the image of "China's Shoe Capital" are soaked in the care and support of leaders at all levels

The development of an industry is inseparable from leaders at all levels Wenzhou's shoemaking industry also receives care and support from leaders at all levels of the central government and ministries and commissions. In the mid-1980s, when Wenzhou's shoe industry entered a reputation crisis, the central government sent heads of six ministries and commissions to Wenzhou to directly guide the development and development of Wenzhou's shoe industry, pointing out the direction for Wenzhou's shoe industry to regain its glory.

Central leaders have visited Wenzhou footwear enterprises for on-site inspection and guidance many times, including Li Ruihuai, Wei Jianxing, Qiao Shi, Song Ping, Li Tieying, Chi Haotian, Fei Xiaotong, Cao Zhi, Wang Hanbin, Song Jian, Chen Junsheng, Li Guixian and more than 20 party and state leaders.

In January 1999, the National Light Industry System of the State Administration of Light Industry held a meeting of directors in Wenzhou. All leaders present at the meeting inspected the shoemaking enterprises in Lucheng District, Wenzhou, and spoke highly of them. At the meeting of department directors, when Wenzhou Mayor Qian Xingzhong handed a note written by himself stating that Wenzhou would establish "China's Shoe Capital" to Director Chen Shineng of the National Light Industry Bureau, Director Chen immediately wrote "Support! Support" on the note. ! ! Support! ! "

In October 1996, CCTV's "Economic Half Hour" program presented the film "The Call of the Century" to the 14th Central Committee of the Communist Party of China. Wen Great Wall Shoes Company lasted for more than 10 minutes, fully affirming the entrepreneurial achievements of Lucheng Shoes.

In the "Glorious Achievements Exhibition Since the 14th National Congress" held in Beijing in 1997, Wenzhou Lucheng's "Kangnai" leather shoes were admitted to the exhibition. In the "50 Years Achievement Exhibition of the People's Republic of China" that opened on September 20, 1999, only Lucheng Kangnai Leather Shoes in China's leather shoe industry was admitted to participate in the exhibition, which reflects the great importance that the State Light Industry Administration attaches to Wenzhou leather shoes.

Party committees and government leaders at all levels in Wenzhou City have always been working hard to establish the image of "China's Shoe Capital" with great enthusiasm. Mayor Qian Xingzhong pointed out at the Sixth Member Congress of the Lucheng Shoe Association that establishing the image of Wenzhou as the "Shoe Capital of China" is a strategic need for the further development of Wenzhou's shoe leather industry and an important choice to optimize the allocation of resources in the shoe leather industry. A useful attempt by China's shoe industry to expand into the international market. Mayor Qian also inspected the site selection situation of the "China Shoe Capital" Industrial Park in the state and coordinated and resolved relevant matters on the spot.

2. Establishing the image of Wenzhou as the "Shoe Capital of China" has a unique and profound historical background in the country

Wenzhou's shoe leather industry has a long history. In the Wenzhou opera "Zhang Xie Zhuangyuan" compiled by Wenzhou Jiushan Shuhui in the Southern Song Dynasty, the title of the song "Zhao Leather Shoes" is included. Based on this, some people speculate that as late as the Southern Song Dynasty, there were "professional households" producing leather shoes in Wenzhou City (today's Lucheng District). During the Chenghua period of the Ming Dynasty more than 500 years ago, boots and shoes produced in Wenzhou became tribute items to the imperial court.

The development of the footwear industry has also led to the development of the shoemaking industry. According to "Wenzhou City Chronicles": "In the early Jiaqing period of the Qing Dynasty, there was Wang Juyuan Leather Workshop in Shuitou, Beigang, Pingyang, using fumigation or alum tanning." At the end of the Qing Dynasty, farmers in the three streams of Ouhai (Quxi, Guoxi, and Xiongxi) also They often engage in the Shi method of tanning cowhide during the off-farm season. In the early years of the Republic of China, tannery workshops appeared in Wenzhou urban area, concentrated in the Xixiao area. This is why Pifang Lane, now located on Baili West Road, got its name.

By the 1920s, Wenzhou's leather industry had become quite developed. Tannery Street, Leather Shoe Street, and Leather Goods Street have appeared in the urban area of ??Wenzhou. On these "three streets", various brands of shoemaking, leather shoes, leather bags, and leather goods shops and workshops are lined up in rows, which is spectacular, forming a handmade shoemaking and Complete system for tanning. In the early 1930s, an overseas Chinese who returned from Japan opened a tannery factory in Wenzhou. He hired tannery experts and used advanced technology to refine a high-quality tannin tape that was "like cinnamon in color, light-tough and elastic" and soon became famous. domestic. Then, Zhejiang Leather Factory opened in Wenzhou. For a time, there were many skilled tannery technicians. As a result, Wenzhou's tannery industry developed rapidly and its reputation became higher and higher. Its products entered Fujian, Taiwan, Shanghai, and other provinces and cities, and expanded to It covers most of the country in the Northeast, Northwest, North China and Hong Kong and Macao regions, and has established tanning industry trade relations with Southeast Asian countries such as Singapore, the Philippines, and Indonesia.

After the 1950s, Wenzhou's leather shoe industry developed rapidly. In 1957, the urban output of leather shoes was 163,000 pairs. By 1978, there were more than 10 state-owned and collective leather shoe factories in the urban area, with an annual output of 496,800 pairs of leather shoes. In the 1980s, under the guidance of the Party's reform and opening up policy, Wenzhou's leather shoe industry developed. Wenzhou's shoe leather industry has entered a new development climax.

Wenzhou's shoe leather industry has won many firsts in the country since the founding of New China, such as the first pair of pig leather shoes, the first pair of vulcanized leather shoes, the first pair of molded leather shoes, and the first pair of rubber shoes. Sticky leather shoes and other products were born in Wenzhou. Wenzhou is one of the birthplaces of China's shoe leather industry, and it is also a microcosm and representative of the continuous development history of China's shoe leather industry.

3. Establishing the image of Wenzhou as the "Shoe Capital of China" and surveying the current status of its developed industry, which is second to none in the country

In the early 1980s, under the guidance of the Party's reform and opening up policy, Wenzhou Leather shoe production developed rapidly. At that time, the situation was that there were many enterprises, small scale, and backward technology and equipment. The number of leather shoe companies in the city reached more than 6,000 in the late 1980s, forming a glorious period for Wenzhou's shoemaking industry. Just when Wenzhou's shoe industry was undergoing great development, a major setback occurred. On August 8, 1987, more than 5,000 pairs of inferior Wenzhou leather shoes were burned to the ground in Hangzhou. The fire in Hangzhou awakened the quality awareness and brand awareness of Wenzhou's shoe industry. A project to revive the reputation of Wenzhou's shoe industry and establish a Wenzhou leather shoe brand kicked off in Wenzhou. In 1988, Xiamen and Lucheng District established the first industry association of China's shoe industry... Wenzhou Lucheng Shoe Industry Association. At the founding meeting of the association, more than 370 shoe factory directors jointly issued an initiative to the shoe industry: "All my colleagues in the shoe industry must put the reputation of the shoe city first, pay attention to the quality of leather shoes, and do not make illicit money."

As the municipal party committee and municipal government organize and implement the development strategy of "establishing the city with quality and promoting industry with famous brands", Wenzhou's leather shoe industry has entered a second stage of entrepreneurship. At present, there are more than 1,000 shoemaking production lines in the city, with an annual investment of 500 million yuan in technical transformation. Internationally advanced equipment from Italy and Taiwan has been introduced. The city's leather shoe companies have established 12 group companies, with an annual output value of There are 15 leather shoe companies with an annual output value exceeding 100 million yuan. More than 10 leather shoe companies have formed 12 group companies. There are 15 leather shoe companies with an annual output value exceeding 100 million yuan. More than 10 leather shoe companies have passed the ISO9000 international quality system certification. , and there are more than 50 companies in operation. At China's first Shoe King Expo in 1993, Wenzhou Lucheng Leather Shoes won one of the "Top Ten Shoe King of China", one of the "China's Innovative Shoe King", two of the "Golden Shoes" and six of the "Recommended Products".

In '98, 3 leather shoe companies in Wenzhou, the top ten kings of genuine leather shoes in China, won this honor, accounting for 30% of the country, and 25 leather shoe companies were awarded the "Genuine Leather Logo", accounting for 33.78% of the country. Zhejiang famous brands, Wenzhou leather shoe companies have There are 5 famous trademarks in Zhejiang Province. In addition, shoe brands such as Nybao, Dongyi, Zheba, Duolkan, Huite, and Fujita are also well-known in China. Specialty stores of various brands are located in major cities. At the same time, Wenzhou leather shoes are also going abroad. Towards the international market. Nowadays, Wenzhou shoe leather products are no longer just the origin of one or two famous brands. In the minds of consumers, the word "Wenzhou" is becoming synonymous with the origin of high-quality footwear.

Wenzhou leather shoe companies have shown an increasingly important position in the same industry across the country. According to incomplete statistics, there are more than 4,500 shoe-making companies, with an output value of 20 billion yuan and a tax profit of 1.5 billion yuan, of which exports The delivery value was 4.8 billion yuan, and these three indices accounted for 16%, 8% and 15% of the national total respectively. In 1998, the city's total footwear output reached 600 million pairs.

Today, Wenzhou's tanning industry has embarked on a road of industrialized production with professional division of labor, collaboration and supporting facilities: there are sole production bases, shoe accessories production bases, pigskin processing bases and trading markets, cowhide trading markets, Synthetic leather production base, shoe material market with annual sales of 3 billion yuan, leather shoe wholesale market, cowhide processing base, etc., as well as leather machinery, leather chemical industry and other markets, specialized shoe industry information, design, exhibition and other institutions, as well as various Wenzhou leather shoe dealers across the country... After more than 10 years of development, the scale and complete distribution system are now second to none in the country.

In recent years, not only well-known domestic leather accessories companies have entered the Wenzhou market, but also leather accessories manufacturers from Italy, Germany, Japan, Brazil and other countries have set up windows in Wenzhou, bringing today's The world's most advanced information, technology, equipment, etc. are driving the rapid development of Wenzhou's shoe leather industry.

In fact, Wenzhou not only plays the role of gathering resources, but also provides high-quality resources with price advantages for the development of the local shoe leather industry, becoming a distribution center for China's shoe leather industry resources and a window for industry information. It has also fully realized its radiation function, making Wenzhou become a prosperous capital and prosperous place for China's shoe leather industry, which is well-known at home and abroad. Wenzhou has actually become the "Shoe Capital of China".

4. Establishing Wenzhou as the "Shoe Capital of China" has its grand plan to be responsible for industrial development in the 21st century

According to the requirements of building a modern new Wenzhou, the Wenzhou Municipal Party Committee and Municipal Government The government proposes to accelerate the establishment of a specialized industrial city for the shoe leather industry and build a "China Shoe Capital" industrial park in Lucheng based on the current status of Lucheng District's industrial distribution, transportation conditions and land stock. The "China Shoe Capital" industrial park is located along the Yangtze River and on the south side of National Highway 104 in Shuangyu Town and Yangyi Township, Lucheng District, with a total planned area of ??6.5 square kilometers and about 7,000 acres of usable land. The available land in the first phase is 2,400 acres, located in Qianchen and Yutou villages of Shuangyu Town. Wenzhou Changkuang, Dongyi, Gilda, Juyi, the Second Leather Shoe Factory, Aidis, Bali, Fujitec, Fuliou, Fulide, Shidali, Ridley, Qiao Nai and other leading enterprises will be located in the park.

Wenzhou's "China Shoe Capital" Industrial Park is a large-scale shoe industry base that integrates scientific research, trade, testing, information and production, with complete functions and complete supporting facilities. The planned functions of the park are divided into shoemaking area, shoe machine area, management service area and living and cultural area. At the same time, the largest shoe culture museum, footwear trade exhibition hall, shoe culture park, etc. in the country will be built in the management center area. The park will also be a base integrating industrial production and tourism reception, showing tourists the production process that combines modern shoemaking technology with traditional craftsmanship, the long-standing culture and history of the shoe industry, and the unique Wenzhou regional science and technology. cultural pattern, and fully enjoy the convenience of leisure, entertainment, tourism and shopping.

In addition, the municipal government has considered establishing a shoe leather college in the park, and has actively promoted the Wenzhou shoe leather industry and its Italian counterparts to jointly establish a leather shoe design center to provide technical support and talent reserve for the industrial park. , thereby promoting the long-term sustainable development of Wenzhou's shoe leather industry, making the production park not only a production base for famous brand leather shoes in China, but also a production base for famous brand leather shoes in the world.

When building the "China Shoe Capital" industrial park, the municipal party committee and the municipal government proposed that the industrial park should be used as an extension of Lucheng Industrial Zone.

On the one hand, there must be continuity in the system and policies, making full use of the existing preferential policies and mature management and operation mechanisms. On the other hand, capable and capable personnel must be transferred from the Lucheng Industrial Zone management agency to establish an efficient and practical work team, to achieve one-stop service and one-stop service, and strive to form a clear comparative advantage in the software environment.

The "China Shoe Capital" Industrial Park has its unique geographical location and equipment, coupled with a perfect soft environment, the "China Shoe Capital" Industrial Park will surely assume the responsibility of transforming Wenzhou's shoe leather industry into the 21st century. The important task of promoting the industry has become a tangible symbol of Wenzhou's "China Shoe Capital" facing the world.