The "typos" in BYD's car logo are disdainful in calligraphy circles, but car fans happily accept them

Although most domestic car brands started relatively late, among domestic car brands It is very popular to change the logo. I have changed the car logos of each brand many times. After all, in the beginning, domestic car logos were generally more casual. As consumers' aesthetic needs become higher and higher, changing the logo has become a problem. kind of fashion. A typical example of this is BYD Auto. As early as the 1990s, BYD was actually just a manufacturer of batteries. Then in 2003, BYD Auto officially started making cars. At that time, it already had a blue and white car logo with three letters below it. byd, many car fans complained about imitating BMW.

Afterwards, BYD Auto continued to listen to various suggestions from car fans. After abandoning the blue and white car logo, it designed a new BYD letter logo. However, this car logo did not seem to be pleasing to the eye. It was still China A hot spot for car fans to complain. So how can we please the aesthetic needs of Chinese consumers? BYD Auto has indeed put a lot of thought into it. Now BYD's new models have begun to adopt the new dynasty series car logos. The same model has different dynasty names. What's even cooler is that each series has its own car logo with Chinese characters.

After years of painstaking efforts, BYD’s Qin, Tang, Song and Yuan series have basically taken shape. The names of these dynasties are indeed very cool after they are made into car logos using calligraphy and seal characters, and there is nothing wrong with them. But this year BYD Auto launched the brand new BYD Han. The car's Chinese character logo encountered some controversy. BYD's design team still followed the usual practice and designed a seal Chinese character logo for the BYD Han model. At first glance, there is nothing wrong with it, but If you look closely, you will find that there is indeed something wrong with the Chinese character car logo this time.

The word "Han" is quite special, because traditional Chinese characters and simplified Chinese characters look completely different, which is very different from the previous Qin, Tang, Song and Yuan Dynasties. If we look at BYD Han's new car logo according to the standards of traditional calligraphy, this character obviously belongs to the category of typos, because the three dots on the left are traditional seal characters, but the right one uses the current simplified structure. If this combination appears in calligraphy , may make people laugh, so many people in the calligraphy circle are very disdainful of BYD Han's new seal car logo.

However, the majority of domestic car fans readily accepted this "typos" car logo. Perhaps the BYD design team was not unaware of the error in the calligraphy structure, but there were more reasons for the final design. design draft. First of all, if a single Chinese character is used as a trademark, if the font is too standardized, it will not pass the review. Therefore, BYD Han’s illegal car logo only applies for trademarks based on graphics. To put it bluntly, it is essentially a pattern rather than text. In a strict sense, It is said that this is just a reference to the artistic sense of traditional calligraphy, not real calligraphy.

In addition, if BYD Han’s new car logo adopts traditional seal script and traditional Chinese characters, the structure will be more complicated, which will not only increase the difficulty of production, but also further reduce the recognition of the entire vehicle, because a car logo that is too complex cannot It is easy to remember, and the commonly used Chinese characters are simplified characters. If traditional Chinese characters are used, many people may be confused. The Chinese characters they originally knew will turn out to be unfamiliar. This is obviously not suitable as a BYD product trademark.

So in summary, the Chinese character car logos of BYD Dynasty series models are just commercial labels. It is obviously a bit harsh to look at BYD car logos from the perspective of calligraphy. After all, the most important thing is product strength. , BYD Han's configuration is high enough. I believe that most consumers buy a car mainly because of the configuration, not because of the car logo.

The question is, do you think BYD Han’s car logo is a mistake? Welcome to leave a message in the discussion area and let’s discuss together! Follow Kong Ming for surprises, the editor is at your disposal! Some pictures come from the Internet. Reprinting and plagiarism are strictly prohibited. You are welcome to like and share.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.