Legal analysis: The difference between the judicial cognizance and the administrative cognizance of well-known trademarks in China lies in the different ways of cognizance. Judicial expertise is mainly an expertise in the trial of trademark infringement cases, and well-known trademarks can no longer enjoy special protection in other aspects after the case is over.

Legal basis: Article 13 of the Trademark Law of People's Republic of China (PRC).

Trademark holders who are well-known to the relevant public think that their rights have been infringed may request the protection of the well-known trademark in accordance with the provisions of this Law.

A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.

Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.