Competition on the Amazon platform is becoming increasingly fierce, and various vicious competition methods are emerging in endlessly. More and more unscrupulous sellers will use malicious means to suppress competitors, causing their competitors' listings to be closed or even their sales rights removed. These methods include negative reviews, fake product complaints, infringement complaints, etc. Compared with Amazon's copycat selling, low prices, and plagiarism, these vicious methods catch sellers even more off guard.

The following analyzes some of Amazon’s malicious complaint methods that have been abused, and how to deal with such competition.

1. Subcontracting

Bad sellers will use buyer accounts to purchase products from competitor stores. Of course, these buyer accounts are not related to their own seller accounts. If the rival store has a brand registration and the products all have logos, then the unscrupulous sellers will buy the same neutral products on other platforms, and then take photos and leave comments on Counterfeit in Review, or directly complain to Amazon about the fakes. Amazon’s attitude towards complaints about counterfeit goods is different from Taobao’s domestic approach: it will only be handled after a certain amount of delivery is reached. Under normal circumstances, Amazon will verify the buyer's order status and, for safety reasons, will first close the corresponding Amazon Listing.

In the face of such complaints, it is difficult for sellers to think that it is the behavior of competitors. Even if they appeal to Amazon, Amazon will not easily determine that this is the behavior of competitors. In this case, listing can usually be restored by simply writing an action plan, submitting a brand trademark certificate, and a supplier Invoice. However, the sales volume, listing ranking, time and energy lost during this period are all the results that competitors want.

2. Maliciously low-scoring Reviews

This is no different from professional negative reviewers, who will also take measures to click "Yes" under "Wasthis review helpful to you?" under the Review. This makes malicious reviews more realistic, which affects listing conversion and lowers rankings.

Faced with such malicious negative reviews on Amazon, sellers agree that it is difficult to judge and prove whether it is caused by competitors. Normally, if a buyer receives a defective product, he or she will contact the seller for an exchange or refund. If the buyer leaves a negative review without any contact and the content of the review is general, the seller can choose Report Abuse. , although the Amazon Product Review Abuse Team rarely handles similar reports. At the same time, information on quality inspection and other aspects of the product is once again emphasized to enhance customer purchasing confidence.

3. Complain about safety issues

Similarly, after purchasing a product, bad sellers will leave negative reviews, claiming that the product is "fire", "dangerous" or "hazard", or directly complain to Amazon complained that the product was unsafe to use. These sensitive words can easily trigger Amazon keyword algorithm robot review, causing the listing to be closed. At this time, the seller can only restore the listing by submitting an action plan. Complaints like this will seriously affect the ranking of the listing.

4. False infringement complaints

Similarly, unscrupulous sellers will initiate infringement complaints through Amazon. Unscrupulous sellers may not have patents or authorizations, but only misappropriate or fictitious product patents or brand authorizations of others. , you can initiate a complaint on Amazon, and Amazon will review the complaint. If you are unlucky, the listing may be closed first and wait for the appeal to be restored. Moreover, there is no cost to initiate a false complaint, and there is no cost to pay even if the complaint fails. However, in addition to the affected seller’s Listing traffic and sales ranking being affected, it also takes a lot of time and effort to file a complaint with Amazon.

If the seller can confirm that the goods he sells do not involve infringement of any trademark, brand, design patent, etc., he can file a DMCA counter-complaint. Amazon will respond soon and issue a counter-complaint to the complaining party. If If the complaining party does not take further legal action, Amazon will restore the listing sales authority within 14 days. If the complaining party takes legal action and issues a court leaflet, the seller will face the risk of compensation.

5. Listing hijacking

For non-brand listings, unscrupulous sellers have many ways to hijack and control listings:

A. By following sales, sending products to customers. Slightly different products increase the probability of customers leaving low-scoring reviews and lower the listing ranking.

B. By following the sale, sending a listing modification request to Amazon, causing other sellers on the listing to have incorrect products, or by modifying the product title to add brand words, causing the listing to be reported.

For Listings that are being sold by others, or that are being sold by others, you must always check whether the pictures, titles, and descriptions have been modified, because any seller who is following the sale can request Amazon to modify the Listing, and it is Amazon. Robot algorithms review modification requests.

Any platform has two sides, but Amazon’s opportunities and risks are more polarized. As a third-party seller, you should properly control FBA inventory, multi-account operations, and multi-platform operations to differentiate risks.

At the same time, investment should be increased in product quality inspection and intellectual property rights to reduce risks.