In the past two years, the rights protection case of the fairy tale king Zheng Yuanjie has been causing a stir. This past weekend, the reputation case between the defendant Nanjing Shuke Beta Company and the plaintiff writer Zheng Yuanjie finally came to an end. That's right, the two-year dispute over the name "Shukbeta" has finally been settled.

So, what was the origin and process of this incident? First of all, Shukbeta Company is a well-known company. The company was registered in 2015 and is mainly engaged in the professional production and processing of bird food, rat food, cat food, dog food, fish food and other raw materials, plastics and other products. Simply put, Shukbeta is a pet products company. Shukebeta's shareholder, Jiangsu Xiehe Pharmaceutical Bioengineering Co., Ltd., registered the "Shukebeta" trademark in 2011, which means that Shukebeta has been used as a trademark for pet food and other products for many years.

If some readers had not reported it to Zheng Yuanjie, I am afraid this matter would not have been exposed. After learning about the situation, Zheng Yuanjie immediately reported the company's illegal activities to the Nanjing Market Supervision and Administration Bureau. Just two years ago in August, at the suggestion of the Nanjing Municipal Administration for Market Regulation, Zheng Yuanjie authorized Beijing Pipilu General Mobilization Culture Technology Co., Ltd. to file a request for invalidation of the SHOOBREE trademark with the State Intellectual Property Office. Well, after two years of rights protection, in August this year, the State Intellectual Property Office declared the registration of the registered trademark SGHOOBREE invalid in accordance with the Trademark Law of the People's Republic of China and announced it. In other words, the exclusive rights to the trademark are deemed to have ceased to exist from the beginning.

Yes, when we encounter a maliciously registered trademark and cause losses, the rights holder can file a civil lawsuit in accordance with the "Trademark Law", "Anti-Unfair Competition Law", etc., requesting the other party to stop the infringement and eliminate the trademark. impact and compensation for losses. Although it took two long years, Zheng Yuanjie finally succeeded in defending her rights. According to his disclosure, his legal team may sue the company for further claims in the next step.