Companies often attach great importance to registered trademarks and protecting trademarks, because trademarks have strong soft power and can better generate rights and interests for enterprises. They can learn from the trademark value of well-known enterprises such as Coke, Mai Lao, and Kenji. see. So, what are the company's trademark protection measures? Follow the site editor's discussion. What are the corporate trademark protection measures?

1. Register trademarks immediately

All trademarks produced and used by enterprises should be registered immediately in accordance with the national trademark law and become trademark registrations protected by Chinese law to protect the exclusive rights of the trademarks . While maintaining in China, attention should be paid to the registration and maintenance of international trademarks to prevent infringement disputes caused by registered trademarks.

The second is to conduct national defense filings as required

In order to prevent others from using the same or similar trademarks in different types of products, registered trademarks can be of similar or dissimilar types to be effective. to prevent infringement of the trademark rights of the trademark.

The third is to attach great importance to the dynamics of national registered trademarks and carry out trademark management and control

The company's trademark marketing team attaches great importance to each issue of the "Trademark Announcement" of the State Administration for Industry and Commerce, and understands the national trademark supervisor Professional announcements of registered trademarks, changes, transfers, approvals, and cancellations made by the department to the public. Its special function is to allow people from all walks of life to supervise trademark work and safeguard the seriousness of national laws and exclusive rights to trademarks. After an enterprise registers a trademark, it should attach great importance to each issue of the Trademark Announcement issued by the State Administration for Industry and Commerce. Once you find that a trademark that is identical or similar to a registered trademark has been preliminarily approved by the Trademark Office, you can promptly challenge it to the State Administration for Industry and Commerce to prevent infringement of its trademark rights.

4. If there is counterfeiting or infringement, it should be handled properly

If you find that your trademark has been infringed, you can complain to the industrial and commercial administration department at or above the county level, or you can directly file a complaint with the People's Court File a lawsuit. In order to quickly and effectively discourage and investigate trademark infringement, the company management department should submit a complaint or indictment to the judicial authority, and provide the infringer's trademark registration certificate, pattern, packaging, tax stamps, entities and other evidence of infringement.

5. Pay attention to the accumulation of basic data on corporate trademarks and evaluate their trademark value

The value and popularity of trademarks are closely related to the geographical categories of corporate product sales. In addition, advertising is also an important part of improving trademark visibility. Information and data on the company's product sales and advertising contract costs are the main basic information for certifying the brand image, and are of great significance for applying for famous trademarks and well-known trademarks and for possible trademark infringement lawsuits.