BOY LONDON 1977 Stephane Reynolds founded BOY LONDON in Britain, which can be said to be the originator of English street signs, and was once synonymous with music and clothing culture in the 1980s. From the very beginning, he was labeled as a rebel and constantly challenged the traditional clothing industry with subversive ideas. Bold and classic English patterns for boys, generous T-shirt tailoring and so on are all iconic features. Since its establishment, the brand has grown rapidly and has always been the symbol brand of rebellious youth all over the world. Now, there are many leading figures on his fan list, such as Madonna, Rihanna and Warhol.
Boysrule, 1995, is a Korean brand that was born when the Korean company BOSUNG INTERNATIONAL CO, Ltd. registered the trademark of the famous British street originator BOY LONDON. On the basis of imitating the classic design elements of BOY LONDON, a series of products with different styles are designed and sold exclusively according to the Korean clothing style. And with its popular price, it is highly sought after by young Korean students. Although trademark rights are not allowed to be sold in Britain, Japan and other countries, in recent years, relying on the strong return wave of British BOY LONDON, BOY LONDON KOREA has entered the China market with its unique Korean tailoring and fabrics.