As for the reason why the trademark Boxma Xiansheng was registered, I think the name Boxma Xiansheng is very creative when possible, and the merchants who registered the trademark are optimistic about the future development prospects of this trademark.
Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate. Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes. Fresh box horse can be said to be a major breakthrough in the retail industry. The biggest difference from traditional retail is that Box Horse uses big data, mobile Internet, intelligent Internet of Things, automation and other technologies and advanced equipment to achieve the optimal matching of people, goods and fields. From supply chain, warehousing to distribution, Box Horse has its own complete logistics system.
However, this model has also brought huge costs to the early investment of Box Horse. The cost of opening a single store for Boxma Xiansheng ranges from tens of millions of yuan.
The ability to deliver goods in 30 minutes lies in the core ability of algorithm-driven. The mesh hemp rope with metal chain hanging in the shop is a part of the digital system of box horse full link. Box Horse's supply chain, sales and logistics fulfillment are all completely digital. From goods to stores, shelves, picking, packaging, distribution tasks, etc. Operators can identify and work through intelligent equipment, which is simple and efficient, and the error rate is extremely low. The whole system is divided into foreground and background. Users can sort and pack within 0/0 minute of placing an order, and deliver it within 3 kilometers within 20 minutes, thus realizing the integration of stores and warehouses. It can be said that the emergence of box horse fresh life is a breakthrough of traditional e-commerce, which is almost not limited by time, space and place, and can meet the needs of users to the greatest extent.
However, I don't think it has much effect on the registered trademark of Boxma Xiansheng, because you can imitate other people's names, but you can't imitate other people's systems.