first, start from three aspects of the store operation plan. They are design, sales plan and operation.
1。 Shop design
There are many contents in shop design, which must start from shop style, shop page layout, home page planning, list page planning, detailed page planning and classification of treasures, color adjustment, image design and processing. Every content should be written in an outline consistent with the personnel. Because operators can be said to be omnipotent. Do everything. However, store decorations and detailed page designs are usually made by artists.
2。 Sales plan
Our store has gone through different stages in the process of selling goods, so what kind of products are sold during the pre-heating period of the store, and what kind of plans are made by ourselves, for example, products are divided into target products, convenient product combination sales, formal products, product inventory tracking, prices, price system plans, etc.
each step requires an outline and instructions. For example, the price system plan is divided into price range, sales gross profit benchmark and circulation profit benchmark. Moreover, all the contents are not simple.
3. The operation is mainly marketing promotion scheme.
the marketing promotion plan is divided into the detailed pages of treasures with marketing and user experience as the top priority, and the contents of store construction. And the content of the activity plan. Activity operation is an important link in store operation to drain and promote conversion rate. I want to expand my activities. Then, planning and preparation are essential.
then, according to your detailed plan, you can implement it step by step. Then we can achieve the desired effect. Operations can't be crammed for the time being. Because of all kinds of unknown changes. Therefore, the activity needs at least 1~2 weeks to prepare. Generals don't fight unprepared. In addition, the activities involved product theme, photos, preheating, price, inventory and so on. So it is not easy to make a plan.
the process of activity planning generally requires 9 steps, as shown in the following figure.
it can be divided into weekly activities, daily activities, anniversary celebrations, semi-annual celebrations, monthly activities and theme activities.
note that all activities and tasks in your plan are the promotion of activities, and secondly, make sure the responsible person completes the activity plan on time. Only in this way can the activities be completed on time and according to the standard.