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How to collect brand usage fees?

The standard for trademark licensing fees is calculated as a percentage of the selling price of the specific product, so it is usually charged 1 to 5 or calculated directly based on the profit of the product. But in fact, the most important thing is to look at the popularity of the trademark and the licensed use method. Due to different methods and different popularity, the fees charged are also different.

1. What is the standard for trademark licensing fees? (1) There are several common calculation methods: 1. Calculated based on the percentage of the product selling price, usually 1-5; 2. Based on the product Profit rate calculation; 3. Calculation based on a certain amount negotiated by both parties. (2) The following factors are common and major factors that affect license fees: 1. The popularity of the trademark; 2. The licensed use method of the trademark; 3. The time, region, and product scope of the trademark license; 4. Industry profits and prospects

2. What are the payment methods for trademark license fees? There are several payment methods for trademark license fees: one-time payment or installment payment. The payment standard can be negotiated for a total amount at a time, or it can be based on the product's output or profit commission. Paying the license fee all at once is very disadvantageous to the licensor unless the licensee is strong. In addition, the one-time risk is too great. Once the trademark fails to bring profits, all the money will be lost. Relatively speaking, the commission method is more preferable. On the one hand, it does not take up too much funds, and on the other hand, it is easy to adapt to the implementation of the trademark.

3. What are the contents of a trademark license contract? 1. The names and addresses of the licensor and the licensee; 2. The trademarks licensed to be used and their registration numbers; 3. The scope of goods for which the trademarks are licensed ; 4. The license period (should not exceed the registration validity period of the licensed trademark); 5. The method of providing the logo of the licensed trademark; 6. The terms for the licensor to monitor the quality of the goods used by the licensee to use its registered trademark; 7. A provision to indicate the name of the licensee and the origin of the goods on goods bearing the licensor's trademark.

4. How long is the trademark valid? After a trademark registrant obtains trademark ownership from the trademark authority in accordance with the law, his registered trademark is protected by national law and he can control his registered trademark in accordance with the law and prohibit others from infringing upon it, including the rights A trademark registrant has the exclusive right to use, benefit, dispose, and renew its registered trademark and the right to prohibit infringement by others. According to the provisions of my country's Trademark Law, trademark rights are valid for 10 years, calculated from the date of approval of registration. Application for renewal is made within 6 months before expiration. If the application is failed during this period, a 6-month grace period may be granted. Exhibition period. Renewal can be repeated indefinitely, with each renewal period lasting 10 years. Because the profits brought by each trademark, the popularity of the trademark, and its licensed use methods are all different, the licensed use of each trademark is different and depends on the specific commercial value and cannot be generalized. , but the relevant expenses can usually be calculated based on the percentage of the product's selling price, or directly based on the product's profit.