Different market positioning, different trademarks and logos.

1. When Shell operates in different countries and regions, it will adopt different brand names according to local market needs and brand strategies; Extended Shell is a brand targeted at specific markets, different types of businesses or specific product lines name.

2. Shell’s trademark and logo are the image of a snail, which represents the characteristics and values ??of the brand; the extension of Shell’s trademark and logo is different from the original Shell trademark to reflect the local culture, market environment or other factors.