The process of trademark rights transfer of the company I have learned is roughly as follows: you need to find an agency first to complete the trademark confirmation, and then authorize the agency to transfer your trademark. It is not allowed to transfer the trademark. Through the agency, the agency will sign a trademark transfer agreement with the buyer for a week's publicity, and then apply for a trademark transfer registration certificate from the Trademark Office, and give the original trademark registration certificate to the transferee. The trademark transfer is completed, and the required information, such as a copy of the company's business license, power of attorney, registration certificate, etc., and the exchange of non-monetary assets has no commercial substance, the enterprise shall calculate the book value of the exchanged assets based on the book value.