Another guess that I don't know whether it will come true.

From building a car by Baidu to holding hands with FF by Geely, many news circulating in the automobile rivers and lakes are earlier than "official announcement".

Recently, the registration information of the State Intellectual Property and Trademark Office showed that Great Wall Motor recently applied for a brand new LOGO. The LOGO is printed with the letter "TANK", which translates to tank.

for a time, the voices of speculation such as "Great Wall Motor will launch a new brand", "Tank series will launch a new brand" and "Tank series will be separated from WEY system" keep coming and going.

However, up to now, the Great Wall Motor official has not clarified that it is possible to make tanks independent.

there are many people who are red.

every time a car company brand "flies solo", there is a story of "material".

In the previous consistent plan of Great Wall Motor, Tank 3 was an important starting point for the rise of WEY brand.

and the tank 3 didn't live up to expectations. During the pre-sale period, it received an order of over 1, yuan, which can be called a phenomenal "online celebrity" product in the automobile market.

"Tank 3 has subverted the market structure of off-road vehicles, and its starting price of about 17, yuan has greatly lowered the previous price threshold of off-road vehicles of more than 4, yuan. At the same time, the naming of its' tank' and the official propaganda of' no way out' have invisibly attracted many new players with early adopters." Some insiders pointed out.

The data shows that Tank 3 delivered a good report card in the first whole month after listing, and the sales volume in January reached 6,18 vehicles, which even Toyota Prado and Lu Xun never got.

But perhaps the light is too bright, and some of them are beyond WEY's expectation, and the rumors of tanks flying solo have sprung up.

Li Ruifeng, chief marketing officer of WEY brand, once bluntly pointed out, "Tank 3 is too strong, which leads to the weakening of WEY brand, just like Harvard didn't know the Great Wall. When a single brand is strong enough, people often ignore parent brand."

As soon as this statement came out, the speculation of making tanks independent intensified.

As we all know, Haval's independence has established Great Wall Motor as the first SUV in China.

In March 213, Haval announced that it would "stand on its own feet", and Great Wall Motor entered the era of dual brands of Haval and Great Wall. Haval, which has been operating independently for nearly 8 years, has become the backbone of the domestic SUV market.

the latest data shows that in January this year, Harvard brand * * * sold 94,474 new cars, up 61% year-on-year. Among them, Haval H6, the "National God Car", sold 46,368 new cars, up 76% year-on-year, ranking first in SUV monthly sales for 92 months.

Therefore, the future of tanks may be in the same strain as Haval.

It is reported that after independence, the tank series will form a parallel relationship with WEY brand. An SUV product responsible for off-road direction and an SUV product responsible for urban direction will perform their respective duties, but the positioning of tank brand will be slightly lower than WEY brand, which will weaken the luxury attribute.

according to the product plan released earlier, the tank platform will launch a medium-sized off-road vehicle tank 6, a medium-sized off-road vehicle tank 9 and a full-size pickup truck with a larger size. In addition, Tank 3 will follow up the urban version equipped with timely four-wheel drive system to further enrich its selection range.

However, in the final analysis, the off-road market is a relatively small market segment. If the tank becomes an independent brand, can it be covered only by the volume income of the current domestic off-road market?

In fact, it may not be a good thing for WEY to leave the tank.

As we all know, WEY brand is a global high-end brand that Wei Jianjun, chairman of Great Wall Motor, must make by betting on his surname. However, from the performance of WEY brand in recent years, it has not yet reached expectations.

according to the data, in 22, the sales volume of WEY brand was 78, units, down by 21.53% year-on-year, which was the biggest decline among the four sectors of the Great Wall, and it was the second consecutive year of decline after its sales volume peaked at 139, units in 218. In contrast, Geely's high-end brand Lingke is another scene. Last year, the sales volume of Lectra reached 175, units, an increase of about 37% year-on-year.

"In addition to external environmental factors, this situation can not be separated from the chaotic planning of its products and the serious internal friction of Harvard, and the competitiveness of core technologies is not enough to support the positioning of high-end luxury brands."

In fact, although WEY is positioned at the high end, the sluggish sales volume makes it difficult for the price to break through the ceiling, and it is difficult to form differentiated competition with Haval, which also focuses on the SUV market.

The appearance of Tank 3 broke the deadlock, and hard-core cross-country opened another market for it. The data shows that in January this year, the sales volume of WEY brand exceeded 1,, up 2% from the previous month and 88% from the same period last year, of which the contribution of tanks exceeded 5%.

In addition, the popularity of tanks has also brought a wave of traffic to WEY brand, which is expected to further boost WEY to achieve the synchronous advancement of volume and brand.

At this time, the tank is independent, which will undoubtedly lead to a drastic reduction, and WEY, which lacks fist products, will return to the marginal corner.

in addition, it is a "burden" for the Great Wall.

Up to now, Great Wall Motor operates four brands: Haval, Euler, WEY and Great Wall pickup truck. If the tank becomes independent, it will become the fifth brand. In addition, Great Wall and BMW also set up a joint venture, which is mainly engaged in the production and sales of electric MINI. At the same time, Sharon Zhixing, a high-end new energy brand exposed last year, will also operate as an independent company and brand to produce high-end electric vehicles.

This also means that Great Wall Motor will operate seven brands at the same time in the future.

"It is a huge investment for each brand to set up a separate sales network and operation team after independence, but it is still a huge challenge for Great Wall Motor, which currently has a volume of about 1.1 million vehicles per year, to operate seven major brands at the same time."

moreover, under the sweeping tide of the new four modernizations, the development of new energy is the most expensive project for every main engine factory, and the Great Wall must not be left behind. Therefore, the independent capital expenditure of tanks is debatable.

in fact, you don't have to be independent of a special brand every time you enter a market segment. The products under the brand are too monotonous, and once the market heat and influence are gone, it will also bring a blow to the whole brand.

blindly independent, the ultimate "harvest" may only be a waste of resources.