On July 16, according to the Beijing Intellectual Property Court’s public account Intellectual Property Beijing, the court recently accepted two infringement cases against Jordan Sports for selling “aj” sneakers with the word “Jordan” on them. Appeal cases. The plaintiff, Jordan Sports Co., Ltd., believes that Kumai.com (Beijing) Technology Co., Ltd. and Amazon Excellence Co., Ltd. marked the word "Jordan" when selling Nike's "Air Jordan" sneakers through Tmall, Amazon and other channels. It infringes upon the exclusive rights enjoyed by Jordan Company regarding the "Jordan" series of trademarks. Qiaodan Sports requested the court to order the defendants in the two cases to stop infringement and compensate for losses. However, the court of first instance held that the conduct involved in the case did not constitute infringement and rejected all claims of Jordan Company.

So does selling AJ but branding Jordan constitute infringement? Why do such large stores insist on selling dog meat? First, let’s understand what AJ is. AJ is the abbreviation of Air Jordan. It is a series of brands under Nike. It was first endorsed by the famous American basketball player Michael Jordan. The current generation has grown from 1 to 31. In addition, it has cooperative relationships with many NBA players. AJ's sneakers attract a large number of sneaker enthusiasts with their feelings and sneaker technology, and they are worth the money for fans who love them. Therefore, in many cases, the price of sneakers with the AJ name is very high, ranging from 1000.2000.3000.4000 and so on.

This also led to many people selling ordinary sneakers to imitate AJ. But why do stores that can rely on AJ’s sales have to write Jordan’s name? Maybe it's because AJ itself is a product with the Jordan name, or maybe it's to commemorate Jordan's contribution to the brand. No matter how reasonable the labeling is, the non-infringement behavior can be supported. Therefore, regardless of the store’s sales name, buyers should support genuine merchants.