Menglong Ice Cream is a product series of Helu Snow Ice Cream Company. Helu Snow (China) Co., Ltd. was registered and established in Beijing Administration for Industry and Commerce on May 24, 1993. Its products are sold in China Listed.
Wall's (English: Wall's) is a famous British ice cream company headquartered in the UK and has many branches around the world. It is a company owned by Unilever. The ice cream brand it produces in China is "Helu Snow". In 1993, Heluxue (China) Co., Ltd. was established.
Anglo-Dutch Unilever, the world's fast-moving consumer goods manufacturer, has acquired a number of ice cream manufacturing companies. Including French miko, many countries around the world have different names. In the UK and Asia, its English name is wall's and its Chinese name is Lu Xue.
Heluxue’s main product series include Kaidoo, Menglong and Bailebao.
Marijnus Van Tiggelen, the legal representative of Heluxue (China) Co., Ltd., the company’s business scope includes the production of frozen drinks and frozen drink raw materials and packaging materials; special transportation of goods (refrigeration and preservation), etc.
Extended information
Heart-shaped trademark
The heart-shaped trademark began to be used in 1999, and minor changes were made in 2002. Adopted in more than 40 countries and regions (2006, Hong Kong, China, India, Indonesia, Sudan, Lebanon, Malaysia, Maldives, Pakistan, Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates, Vietnam, etc.) Same heart logo.
However, there are different names in different countries. The text under the heart-shaped pattern is localized and uses the name of the acquired ice cream manufacturer, so that the acquired ice cream can still be widely used locally. Accept that it is difficult for local people to realize that the "domestic" ice cream they were familiar with before has been unknowingly owned by foreign investors.
It is called Wall's in the UK and Southeast Asia, Heluxue in China, Streets in Australia, Kibon in Brazil, Algida in Italy, Langnese in Germany, Ola in the Netherlands, and Frigo in Spain. .
Baidu Encyclopedia-He Luxue