Have you not seen the unexpected top ten brands? They are very famous!
In China, who doesn’t know about white plus black? How many people prefer Baijiahei when they catch a cold, but how many people know that Baijiahei is not a Chinese product at all. In October 2006, Germany's Bayer Pharmaceuticals and my country's Dongsheng Technology formed a joint venture between Qidong Gaitianli Pharmaceutical Co., Ltd. Signed an agreement to acquire the latter's "Baijiahei" cold tablets, "Xiaobai" syrup, "Xinli" cough syrup and other businesses and related assets for 1.072 billion yuan (108 million euros), Dongsheng Technology still retains some Western medicine OTC business.
Xi’an Janssen is actually just the tip of the iceberg in the pharmaceutical industry. China’s Huayao Group, the largest domestic antibiotic production base, had been sold to DSM of the Netherlands (the largest API manufacturer in Europe) as early as 2004; Although Xi'an Janssen has Xi'an in its name, it actually belongs to Belgium 100% long ago. Yuting, the most commonly used emergency contraceptive pill in China, was originally owned by Beijing Zizhu, but now it is 100% controlled by Novartis of Switzerland. Let’s say this much first, and then go on, don’t talk about you, I’m worried that I will be scared. We ordinary people must 100% believe that these medicines are from China, but it turns out that they are all fucking foreign products. To a certain extent: if we Chinese catch a cold or use contraception, it is now in the hands of other people and foreigners.
Nanfu Nanfu is the number one brand of batteries. I believe that to this day, many families still prefer Nanfu batteries. Gillette's Duracell battery has been in the Chinese market for ten years, but it has never been able to break into the market, with a market share of less than 1/10 of Nanfu's.
But greed is the devil. As long as money can solve the problem, it is not a problem. In August 2003, Nanfu Battery was acquired by its competitor Gillette Group of the United States. The defeated subordinate back then is now the boss.
Once upon a time, Sun Wen's sonorous and beneficial phrase "national power!" once made Nanfu's resounding brand spread throughout China's north and south. But what about now? How many people know that Nanfu is no longer a Chinese company? Who has been deceived by the so-called national power?
Huiyuan. Looking back on 2009, Coca-Cola's acquisition of Huiyuan aroused many calls to defend national enterprises. Listen to Li Xiaojun, vice president of Coca-Cola China, to explain that Coca-Cola's merger with Huiyuan occurred between two foreign-funded enterprises. Coca-Cola is a company headquartered in the United States, and Huiyuan Juice is A foreign company registered in the Cayman Islands. The corporate merger between these two foreign companies does not involve China's investment policy. To put it bluntly, it has nothing to do with your national brand.
Supor. As the number one brand of domestic cooking utensils, Supor was acquired by SEB, a famous French small household appliance company, in 2006. This famous Chinese brand that originated in Zhejiang has now become a French product.
Dabao. "See you Dabao tomorrow, see Dabao every day." What a familiar slogan. The Dabao we see every day actually came under the umbrella of Johnson & Johnson in the United States as early as 2007. Don’t think that the middle and low-end market is not wanted by the United States. For foreign capital, shrimp is also meat. What's more, is the mid- to low-end market really just Xiami? Don’t forget that China has 1.3 billion people.
Arowana. This edible oil that appears in almost every Chinese household kitchen is actually a foreign-funded company, owned by Kuo Brothers Cereals and Oils Pte. Ltd. in Singapore. More than 75% of the raw materials, processing and edible oil supply in China's oil and fat market are controlled by the four major multinational grain merchants ADM, Bunge and Louis Dreyfus with a century-old history. Multinational grain merchants hold shares in 64 of China's 97 large oil and fat companies, accounting for 66% of the total share capital. In other words, the safety gate for China’s strategic edible oil security is no longer in the hands of the Chinese people.
Wahaha. When France's Danone acquired Wahaha, Wahaha's boss Zong Qinghou once carried the banner of nationalism to arouse the boundless patriotic feelings of the masses. As a result, Zong Qinghou had already obtained a US green card several years before the acquisition controversy. Well, they have become Americans a long time ago. Hey, what do you think you, an American, want to talk about about our national feelings?
Shuanghui.
This well-known ham sausage brand in the Mainland was sold to the American Goldman Sachs Group in 2006. Two years later, Goldman Sachs acquired more than 10 breeding plants in Hunan and Fujian. This reminds people of what investment tycoon Rogers once said, "The most valuable investment in China is agricultural products."
Individual urban aquatic products companies. The water we drink must be our own! That's not necessarily the case. Don’t believe me if I tell you, but in fact, many cities in our country drink foreign water. Let’s take a look at France’s Veolia’s “brilliant achievements” in China: it entered China’s urban water market in 1997 and obtained a 20-year franchise contract for Tianjin Lingzhuang Water Plant; in 2002, it acquired 50% stake in Shanghai Pudong Water Company with a 50-year operating period; in 2007 In 2016, it acquired 45% stake in Lanzhou Water Supply; in March, it acquired 50% stake in Haikou Water Supply Group; in September, it won the 49% equity transfer project of Tianjin Bei Water Industry, expanding its service scope in Tianjin to 200 square kilometers. Foreign capital represented by Veolia is taking over China's water resources step by step!
China toothpaste. How to rank first is really difficult. To be ranked first, we must have a broad mass base. After all, it can only be in the fast moving consumer goods industry. After all, you can stop surfing the Internet or buying a car, but you can't stop eating, drinking water, and brushing your teeth. Perhaps most ordinary people would not believe that Zhonghua toothpaste is actually from the Netherlands - doesn't it have the word Zhonghua on it? However, as early as early 1994, Unilever obtained a controlling stake in the Shanghai Toothpaste Factory.
Similarly, there is the famous Chinese trademark Maxamin. From the perspective of the entire detergent industry, P&G of the United States has basically squeezed out domestic detergent companies. Every time P&G recruits an employee, it means that 2 to 3 employees of the original detergent companies in China will be laid off. We are seeing one industry after another being embraced by foreign capital, but we, and I believe I am not the only one, are still patriotic in supporting the once national brands that have turned into foreign products.
Actually, we all want to support domestic products, but unfortunately we don’t even have the opportunity to support domestic products now.